Published: October 5, 2020 | Updated: October 5, 2020

Back of the net! Result for AFC Bournemouth as Hendy Group renews partnership with club

Amy Marks, AFC Bournemouth’s Partnership Manager, with (centre) Mark Busby, Commercial Director, Hendy Group, and Rob Mitchell, AFC Bournemouth’s Commercial Director.
By Andrew Diprose, editor

AFC Bournemouth has announced that Hendy Group will continue to work with the club for the next two seasons as its official motor partner.

As part of the deal, Hendy Group will provide the club’s media team with transport to all away league and cup games for the 2020/21 season.

The family-run business will also sponsor digital content such as Moment of the Match and Hendy Cam.

The latter will involve a drive-a-long with an AFC Bournemouth player using the company’s vehicles.

There will also be a number of social media campaigns and competitions run throughout the season in partnership with Hendy.

Supporters will be able to get involved on every occasion.

Season ticket holders will also have access to an exclusive offer from Hendy Group.

Full details will be announced soon.

Rob Mitchell, Commercial Director, AFC Bournemouth, said: “We’re delighted to continue our partnership with Hendy Group, who we’ve worked closely with for some time now.

“We’re really grateful for its continued support during such challenging times and look forward to growing our relationship with its business.”

Mark Busby, Hendy Group’s Commercial Director, said he was pleased to confirm the partnership will continue.

He added: “We are delighted to renew our position as the club’s official motor partner for the next two seasons.

“AFC Bournemouth’s values are very much in line with our own and we are thrilled to be able to partner with such a community-focused club.

“Providing transport means that their media team will be able to continue delivering quality coverage throughout the season in style.

“We look forward to sharing great content and competitions with Cherries fans over the coming months.

“Hendy Group is proud to support the success of this fantastic football club.”

Hendy Group represent 23 manufacturers at dealerships located across the south coast, including a number in and around Bournemouth.

Offering new and used car and van sales as well as servicing, MOT testing, parts, fleet management and more, Hendy Group has been trading for more than 160 years.

AFC Business will look to invite delegates of its business club for a networking breakfast event at a Hendy Group showroom as and when it is safe to do so.