Published: March 29, 2022 | Updated: March 30, 2022

Biz Bites with AFC Bournemouth, Vitality, MSP Capital, Stir! Events, Have Your Cake Marketing

James Hill, player ambassador for the Bring your Boots campaign. Picture: Robin Jones, AFC Bournemouth.
By Andrew Diprose, editor

AFC Bournemouth launch recycling scheme to help get children active

AFC Bournemouth has partnered with Vitality and MSP Capital to launch a new football boot recycling scheme.

The Bring your Boots campaign aims to donate pre-loved boots or trainers to disadvantaged families throughout Bournemouth.

The donations will help those who are unable to afford new trainers or boots through the club’s Community Sports Trust.

Members of the public can now donate at the AFC Bournemouth Superstore.

Fans will be able to leave donations there at any point during the week, subject to the store’s opening times.

There will also be a drop off point in the Junior Fanzone on a home matchday, making it easy for supporters to leave any donated boots or trainers when visiting the stadium for a first team fixture.

Vitality’s office in Bournemouth will also have a collection point to support the scheme and encourage donations.

James Hill, who signed on a permanent basis from Fleetwood Town in January, is the campaign’s player ambassador and represents the first team squad in supporting the project.

Steve Cuss, Head of Community at AFC Bournemouth, pictured left, said: “Physical activity has so many benefits and, through our community projects, we look to involve as many people from within the community as possible.

“The boot recycling scheme removes a barrier for everyone to get active, as having the correct equipment is vital.”

Nick Read, Managing Director of the Vitality programme, said: “We know that keeping active can make a huge difference to our long-term health and encourage everyone to get behind this wonderful initiative and start donating.”

Martin Higgins, Managing Director of MSP Capital, AFC Bournemouth’s Principal Partner and front of shirt sponsor, added: “This particular initiative is all about helping to provide vital opportunities for those children who are passionate about playing football but whose families can struggle to pay for kit.

“Now is the time to dust down those trusty boots that served you so well in the past and give them a new lease of life for someone else to enjoy.”

All footwear donated should be in a useable condition and have any additional accessories (for example, laces or studs) still attached to the shoe.


Award-winning Stir! Events gears up for busiest summer season yet

A soon-to-be Community Interest Company (CIC) – known for organising calendar highlights such as Shake & Stir Vintage Festival and Poole Goes Vintage – has been named Event Management Company of the Year.

Stir! Events, founded by Mandy Polkey, Past President of Bournemouth Chamber of Trade & Commerce, received the accolade at the 2021/22 South West England Prestige Awards.

Best known for Southbourne’s Shake & Stir Vintage Festival, the business is now expanding across BCP to create more community events that boost local businesses and high streets, from music festivals to Christmas grottos.

It has also become a Sustainable Palm Oil ambassador for Efeca and is encouraging all traders attending its events to only use sustainable palm oil.

Mandy, pictured with the Prestige Award, said: “The past few years have been hard for small businesses.

“The focus on reinvigorating our high streets present in BCP’s Local Plan just goes to show what an impact this has had on our area.

“But I don’t think the high street is quite dead yet, not if we act now.

“There is so much value in town centres and high streets, they act as community hubs, meeting spaces and are incredible assets to the local economy.

“We’d be losing something special if they faded away, which is why I’ve been so passionate about saving them for so long and, ultimately, why Stir! Events was born.

“I’ve seen first hand the impact that community events can have.

“They get people out and about, spending money with local businesses and creating a real sense of culture.

“Whether it’s a vintage music festival or a Christmas grotto, people look forward to events like these and they can become an intrinsic part of an area’s identity.

“That’s why I’m thrilled that we are in the process of transitioning Stir! to a Community Interest Company so we can put even more focus on giving back to the community.

“We’re ready to kick off a truly spectacular summer season of events and we can’t wait to get started!”


Claire shares her tips on the World’s Shortest Social Media Summit

It’s called the World’s Shortest Social Media Summit and it’s raising thousands of pounds for the Save The Children Ukraine Appeal and War Child.

Created and organised by Laura Moore and Laura Davis, aka The Two Laura’s, more than 100 social media experts have created videos of their top social media tips covering LinkedIn, Facebook, Instagram, Twitter, TikTok, Pinterest and more.

All the advice can be accessed here for a minimum donation of £29.

Everyone involved has donated their time and resources with 100 per cent of the proceeds going directly to the two charities.

They include Claire Newman who launched her Poole-based business Have Your Cake Marketing (HYCM) during the pandemic in 2020, specifically to help small businesses thrive online when they needed it most.

Claire, pictured left, said: “Having spent more than two decades working for the Bournemouth Daily Echo in advertising and marketing, I knew how hard it was for small businesses to get the exposure they needed online without having a big budget or having a marketing team.

“I have two young daughters and I wanted to create my own business to be there for them and to use my decades of knowledge and experience to help small businesses who don’t always have large marketing spends.

“I now work with both local and national independents, telling their stories and helping them get the most from their social media marketing efforts, blogs, website copy and email marketing.

“I help them attract the right customers in an engaging way through full organic social media management, social media coaching/training and creative content marketing services.”

Claire is one of 114 social media experts on the World’s Shortest Social Media Summit.

Her video covers 5 Top Tips for Creating Content on Social Media.

The initiative has now raised more than £15,000 for the two charities.

Claire said: “This is a great way for small businesses to access a wealth of knowledge and advice without a huge cost and all funds raised go directly to the Save The Children Ukraine Appeal and War Child.”