Published: June 26, 2022 | Updated: June 27, 2022

Cardboard company’s new arm inundated with orders after showcasing its eco-friendly coffins

James Martin, Managing Director (centre) with (left) Dan Felton, General Manager, and Andrew Mathews, Design Manager.
By Andrew Diprose, editor

A Ferndown company says it has been inundated with orders after showcasing premium sustainable cardboard coffins at this month’s National Funeral Exhibition.

Parley Green is the newest arm of Mauveworx, a family-run business with more than 50 years’ experience in cardboard manufacturing and distribution.

The new brand has been developed over the last 18 months as a premium alternative to simple cardboard coffins.

James Martin, Managing Director, said: “After reviewing the market we realised there was a real opportunity to bridge the significant gap between a traditional wooden coffin, and the alternative ‘box-like’ cardboard ones available.

“Over the last year and a half we’ve been busy developing a product that ultimately looks like wood, but has all the sustainability credentials of recycled cardboard.

“An extremely eco-friendly alternative for the environmentally conscious.

“Our launch at the National Funeral Exhibition created a big stir and a healthy order book, particularly for our innovative flat-pack direct coffin, which has a patent pending due to its innovative space saving design.”

The Parley Green range includes various realistic wood effects, as well as bespoke designs, all created and manufactured in Mauveworx’s factory on the Ferndown Industrial Estate.

After successfully pivoting in 2020 to make millions of face shields for the NHS, the products division of the Mauveworx business also launched The Toy Tribe, the sustainable plastic-free toy brand, late last year.

Mauveworx’s main  business is in cardboard engineering, producing printed promotional displays for some of the UK’s biggest brands and retailers.