Cherry-picked: AFC Bournemouth renews partnership with locally-based recruiter

By Sam Pither [email protected]

Published: August 23, 2023 | Updated: 22nd August 2023

AFC Bournemouth has announced the renewal of its partnership with Tru Talent for the 23/24 season.

Tru Talent, which continues as an official partner of the club’s Community Sports Trust, is a Bournemouth-based recruiter specialising in the automotive and commercial industry.

The partnership between the two organisations is now entering its third year, with the firm having sponsored the Mental Health & Well Being project which takes place in Dorset’s primary and secondary schools.

Mental health is a topic which has come under the spotlight since the coronavirus pandemic, with 83 per cent of young people agreeing that it had affected them.

Furthermore, it was revealed last year that 18 per cent of children between the ages of seven and 16 has a probable mental disorder.

The Mental Health and Well Being project delivered 61 sessions, exploring pupils’ emotions, while educating them on how to improve their mental health and wellbeing.

Following the renewal, Rob Mitchell, Commercial Director at AFC Bournemouth, said: “We’re thrilled to have Tru Talent on board for another season and we look forward to continuing the great work that we’ve already done together.

“Their support of the Mental Health & Well Being programme is so important and really benefits so many young people in the Bournemouth and Poole area.”

Toni Taylor, Managing Director of Tru Talent, commented: “Tru Talent are delighted to be sponsoring the AFCB Community Sports Trust mental health and wellbeing projects for another year!

“Being part of this project within our local community, where we’re able to educate young individuals about important challenges they my face and equip them with skills to enhance their wellbeing, is hugely important work and incredibly rewarding and we can’t wait to see the amazing work being delivered by the Community Sports team throughout the next year.”

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