A Poole-based security manufacturer is championing the Department for International Trade’s ‘Great’ initiative.

TDSi has partnered with the department to offer advice and assist other businesses in reaching their export potential.

The aim is to encourage British businesses to think globally when it comes to tapping potentially lucrative markets.

John Davies, TDSi’s Managing Director, who has been appointed as a South West Export Champion, said: “TDSi has been actively exporting our products since 1984 and currently they make up 40 per cent of our sales.

“Whatever the outcome of the Brexit negotiations with the EU there are huge opportunities in selling revered UK products and services around the globe, and we are keen to encourage and inspire other British businesses to embrace all available markets.”

The ‘Great’ scheme strives to encourage customers from around the world to engage with and buy from UK producers and expert service providers, while offering advice and support (including legal, financial and networking assistance) for UK businesses looking to embrace these potential markets and customers.

As an Export Champion, TDSi is offering advice and experience to support other businesses looking to expand their export reach.

Mr Davies said: “In the past France and the EU have been our biggest export market, but Southeast Asia and the Middle East are due to eclipse their position this year.

“China is also a very important market for TDSi because despite being one of the great ‘workshops of the world’, savvy security buyers there know British manufacturers like ourselves have a well-deserved reputation for offering innovation, quality and excellent value for money.”

Projects handled by TDSi include China Petroleum’s HQ in Beijing (where it beat a $20bn competitor), Shanghai Metro and other Metro systems in China as well as telecom and electricity companies in Thailand, Brunei and Malaysia.

Established in 1982, TDSi has been at the forefront of the Access Control and integrated security management market for over 37 years.

It has customers across the world with millions of people relying every day on TDSi cards to gain secure, reliable access to installations.