Published: October 23, 2019 | Updated: October 23, 2019

#Dorset success story 2 – Creative agency makes judges stop, sit up and take notice

Daniel Smith, Chief Executive Officer, Fireworx, and Ollie Richings, graphic designer, celebrate the company winning the ‘Brand Impact of the Year’ award at Wirehive 100.
By Andrew Diprose, editor

A creative agency which says its mission is to make people stop, sit up and take notice has won a top award for one of its campaigns.

Fireworx beat off competition from five other agencies, including Bournemouth-based Digital Storm, to receive the award for Brand Impact of the Year at the Wirehive 100.

The agency, which has offices in Bournemouth and London, won the award for its rebrand and repositioning of Choose Wisely, a free to use financial comparison site.

Fireworx’s award-winning campaign for Choose Wisely.

The citation from the judges said: “This entry showed a wonderful communications site with fresh, empowering messaging and easy usability.

“The result stats are very impressive and it’s easy to see how this has created an imaginative brand impact.

“Email consent opt-in increased by 450% and commission earned from the email follow up journey has doubled. Excellent work!”

Daniel Smith, Chief Executive Officer of Fireworx, collected the award with graphic designer Ollie Richings.

Mr Smith, who founded Fireworx in 2007, said: “We help brands punch above their weight by using a unique approach.

“We put ourselves in our clients’ customers’ shoes and develop a harder hitting value proposition and stand-out creative which delivers more impact.

“Our work with Choose Wisely is a great example of how it can pay off for our clients, even against much bigger brands with bigger spend.”

The eighth annual Wirehive 100 awards celebrated digital excellence across the South of England and were held at Thorpe Park, Chertsey.

A total of 14 agencies won awards, across 18 categories. They included Dorset Creative which picked up the award for Best Use of Emerging Technologies.

Fireworx employs seven full-time and four part-time staff with an annual turnover of just over £500k. It is ranked in the UK’s top ten elite agencies by The Drum, the marketing website and magazine.

Fireworx clients include Health-on-Line, McCarthy & Stone, Choose Wisely, SecureHealth, Bistech, Dataquest, The Customade Group, Christ’s Hospital, Flowbird and Care South.