Published: July 21, 2022 | Updated: July 22, 2022

Emma’s sustainable sleep company is set for further growth with Women in Business grant

Emma Morgan, Founder, All About Sleep, with one of her best-selling total blackout sleep masks.
By Andrew Diprose, editor

It was her husband’s eczema – and subsequent cure – that led Emma Morgan to launch her organic bamboo bedding and sleep mask business.

For years Matt had suffered from eczema which would painfully flare up, even when sleeping on the couple’s Egyptian cotton bedding.

As well as the skin irritation, it caused him – and Emma – to endure countless restless and interrupted nights.

And then they switched to organic bamboo bedding.

Emma, 43, said: “We couldn’t believe how much better it felt against our skin.

“Like many eczema sufferers Matt had terrible flare ups, which would be so sore.

“I realised that he was getting very hot at night and scratching at his eczema patches in his sleep.

“Within days of having the bamboo sheets his eczema had completely cleared up.

“Since then, I’ve researched the benefits of bamboo and they are extensive.

“It’s antibacterial, temperature regulating and moisture wicking, to name just a few.

“That means it’s better for people with sensitive skin, as it keeps you feeling comfortable.

“As well as all that, it helps smooth all hair-types and prevents frizz.

“It’s basically a miracle material and we want everyone to know about it!”

All About Sleep was launched last year by Emma, a graphic designer.

She said: “I’ve always been a big fan of bamboo as a vegan and sustainable alternative to silk.

“After a slowdown in my graphic design work during the pandemic, I saw an opportunity to design and produce my own bedding range, including a now best-selling total blackout sleep mask.

“Not only is bamboo amazing for us, it is also amazing for the environment too.

“This sustainable super plant grows happily in degraded soil, releases 30 per cent more oxygen than hardwood trees and not only needs one third of the water cotton does, it also yields ten times more per acre.

“It is organically grown with no need for harmful chemicals and is completely cruelty-free and vegan.

“Luxurious, good for the planet and your pocket – bamboo bedding is the perfect sleep solution.”

All About Sleep now offers a complete range of products, from bamboo bedding, pillowcases and sleepmasks through to hair scrunchies, candles, gift sets and even wellness tea.

The bamboo products are Ecocert organic certified and free from any harmful chemicals or substances to Standard 100 by OEKO-TEX®, one of the world’s best-known labels for textiles tested for harmful substances.

Now Emma’s Christchurch-based venture is set for further expansion after receiving one of only 18 grants for Women in Business.

NatWest, in partnership with Dorset Growth Hub (DGH) and Dorset LEP, awarded the £2,000 funding after hearing how the money could help her plans to grow the sustainable business.

Emma, who has been married to Matt for 14 years and has two sons, aged 11 and eight, said: “I am so passionate about my new organic bamboo range, along with sleep for both mental and physical wellbeing.

“This grant will enable me to promote my online business, as well as expand into wholesale and corporate gifting.”

To celebrate the grant recipients’ achievements and success DGH organised a ‘meet and greet event’ for the female new business owners.

It was held at AUB’s Innovation Studio, pictured, where the women discussed, and shared, their future plans.

Shelley Collins-Trevett, DGH’s Programme Delivery Manager, pictured left, said: “We received some fantastic applications from new, female entrepreneurs and were able to allocate funding to inspiring women with businesses including digital consultancy, ethical and sustainable fashion, jewellery and interiors brands, media, photography, event management and wellbeing.

“It has been great to support such a variety of new businesses.”