Retail

Published: March 9, 2022 | Updated: March 9, 2022

Endurance sports business founded by former ultramarathon runner makes key acquisition

Anthony Clark, Founder and CEO, XMiles UK.
By Andrew Diprose, editor

A retailer of nutrition products and accessories for the endurance sports market has hit the expansion trail with a key acquisition.

Wimborne-based XMiles UK has acquired Energy Snacks, a supplier of more than 23 nutrition brands to over 9,000 customers, for a five-figure sum.

It’s a major step for the rapidly expanding business, founded in 2014 by Anthony Clark, 44, the former GB ultramarathon runner.

The company, XMiles UK Ltd, was incorporated the following year.

It now supplies 70+ brands to the endurance sports market with more than 21,000 customers through the XMiles.co.uk store.

Overall, the group has 30,000+ active customers, 250,000+ annual online visitors and 80+ brand partners.

Customers include elite and newbie athletes, including runners, cyclists, swimmers, and triathletes

Energy Snacks was founded by James Elling, 36, in September 2016.

Commenting on the sale he said: “I’m so pleased that Energy Snacks will be well looked after and continue to grow under the XMiles UK portfolio.”

XMiles UK plans to add further products and brands to the range.

Anthony, CEO of XMiles UK, said: “It’s a great privilege and opportunity to build on James’ work, bring the Energy Snacks brand into the XMiles family and take the next exciting steps in the development of the XMiles UK e-shop portfolio.“

The former IT professional began running in 2007 after becoming unhappy with his weight.

He competed in his first race, a 10K, two months after starting, and never looked back.

In 2009, Anthony ran his first marathon followed by his first ultramarathon two years later.

He went on to represent his country at the highest-level, racing 100k road ultras with an 8th overall and M40 world title at the 2018 IAU 100k World Championships.

After his time spent racing around the world, Anthony decided to take a new direction and  become a Nutrition Advisor.

He successfully passed his Advanced Diploma Nutrition and Weight Management, and Nutrition Specialist Diploma.

Inspired and wanting to share his knowledge, he founded XMiles in 2014.

The first store was launched in Wimborne three years later and, in 2019, the business expanded and moved to its current Poole Road location.

The premises house its HQ, store, warehouse and packing facility.

In June 2020 the new XMiles.co.uk website was launched with a move to seven-day online order processing last year.

XMiles UK employs six people with a turnover of more than £600,000 in 2021.

It plans to break through the £1m mark this year.