Advertising, Marketing & PR

Published: August 5, 2020 | Updated: August 5, 2020

Five reasons why your business should hire a social media agency – and why it’s important

By Andrew Diprose, editor

Knowledge and expertise to help get real, tangible results

Social media can be managed in-house by business owners or a marketing team – or you can outsource by hiring a social media agency.

Some businesses make the mistake of thinking social media is an easy task that doesn’t need much attention – but nothing could be further from the truth!

Here Bournemouth-based social media agency South Coast Social outline the top reasons people use an agency.

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A social media agency can help you to create and share regular, optimised content for your business, as well as engaging with your current followers and getting you new ones!

Whether you’re looking to increase sales, generate leads, create brand awareness or engage your follower base, a social media agency has the knowledge and expertise to help you to get real, tangible results.

Here are our five reasons why you should hire a social media agency:

1. Strategy & Planning

Firstly, the social media agency should analyse your current social media performance and your competition. They may provide suggestions for how to improve your social media presence going forward – whether that’s a full strategy document or just sharing ideas on how you can improve your presence. At this stage, you can let them know your objectives and social media advertising budget (if you have one) so they can use their industry knowledge and experience to come up with a detailed content plan to demonstrate how they will execute and deliver your campaigns to generate the very best results.

2. Brand Recognition & Promotion

Social media agencies have the knowledge and expertise to get a brand noticed and kickstart online conversions – it’s their job to get your business recognised and their sole focus. They should also know all about social media influencers and how to reach them – and which social media networks perform best for different businesses, thinking outside the box to get your brand front and centre.

They will make sure you’re sharing consistently high quality content on the right social networks and will utilise bespoke software to ensure you’re on track to beat the social media algorithms at all times to make your business stand out.

3. Goal Achieving & Time Saving

Many businesses make mistakes when experimenting with their social media marketing and a lot of brands are unsure of what to try in order to achieve their goals. A social media agency can put a plan in place based on your budget and goals and will stringently measure results and evaluate performance for you on a daily basis – leaving you more time and resources to focus on other important aspects of your business. Put simply, you can step away from your company social media, knowing it’s being run in the most efficient way possible.

4. Social Media Tricks & Tips

Social media platforms are changing every day and it’s getting even harder to get your organic posts seen for free. It is the job of a social media agency to stay up-to-date with these changes, beating that sneaky algorithm and jumping on the latest tools and trends for you. No more randomly hitting that Boost button on Facebook!

One of the most common queries the team at South Coast Social are asked is how to effectively set up and run social media advertising. Setting up Facebook, Instagram and LinkedIn ads so that they use your budget (however large or small!) effectively and achieve the results you want for your business is all something a social media agency can help your business with.

5, A Dedicated Team

Creating imagery and content, as well as posting and responding to your community on social media can be very time-consuming. But when you hire a social media agency for this job, they spend 100% of their time dedicated to your social media marketing. Also when you hire an agency rather than a freelancer, you’re not getting just one person – but a whole team of experts! This is also much most cost effective than hiring internally, without the implications of payroll, pensions and holidays!

Considering hiring a social media agency? Contact the team at South Coast Social for a free, informal chat here!