Advertising, Marketing & PR

Published: July 12, 2020 | Updated: July 12, 2020

Former Cunard global PR director charts new course with launch of her own consultancy

By Andrew Diprose, editor

A former high-flier with Cunard who moved to Dorset four years ago has launched her own PR consultancy specialising in luxury, lifestyle and travel clients.

Rachel Lloyd was Cunard’s Global Director of PR and Social Media for more than four years before leaving last month.

She delivered the global communications strategy, plan and objectives which helped drive Cunard to become one of the most established luxury heritage brands in the UK.

During her time in the role she led the PR to promote Cunard’s annual Transatlantic Fashion Week and the £90m redesign of Queen Mary 2.

Celebrated by industry peers as one to watch, Rachel has been included by PRWeek in its Power 100.

In the past she was also included in the first ’29 under 29’ professionals feature.

Her 21-year career has also included the post of Head of PR at Samsung UK.

She managed the communications strategy which helped drive Samsung to become the number one consumer electronics brand.

Rachel also led the PR to promote Samsung’s sponsorship of the London 2012 Olympic Games, the brand’s most successful activation of an Olympics to date.

She has also held senior PR roles with HP (Hewlett-Packard) and BAA, in addition to the public relations agency Harrison Cowley for clients including KLM Airlines, Moat House Hotels, Land Rover and Isle of Jura Whisky.

Her new consultancy is called Ebb & Co. Communications.

The ‘Ebb’ is a nod to her love of the sea and the changing tide and ‘Co’ is for collaboration.

Rachel said: “The world has changed.

“It’s almost unrecognisable to where it was at the start of 2020.

“Flexibility is key and businesses and brands need to pivot to make the most of PR opportunities as they arise.

“I now want to help businesses, especially ones based in Dorset, by providing them with my 21 years of PR, social media and influencer experience, that has consistently put some of the most famous brands in the world in the headlines.

“Agile and flexible I can seamlessly step in to support, either as an extension to a team or on a project basis.

“Above all, I want to bring my passion, enthusiasm and determination to add value to businesses and brands by, quite simply, delivering really great communications.

“With some fresh thinking I can help businesses in Dorset to re-examine how they want to operate in the future, particularly those businesses who may have been adversely impacted by Covid-19 and will need some practical advice on how to most effectively use communications to navigate through the recovery phase.

“I have a very collaborative approach and want to come up with news stories and PR campaign ideas that will actually deliver results.

“I can also pull on my extensive network for additional creative thinking and partnership opportunities.

“I will be offering strategy & planning, brand campaign management, media & influencer relations, reputation management and crisis and issues support.

“As the tide starts to turn on the ebb, let’s look for opportunities to collaborate and communicate. ”

Having talked about living on the south coast for many years, Rachel and her husband, Rich, took the plunge and moved down from Ascot to Highcliffe in June 2016.

Rich owns Dorset-based sports design agency SomethingCreativ and the couple have two children, Brodie, aged seven, and India, two.

Rachel said: “Our desire to live on the coast was mainly driven by our passion for watersports.

“We windsurf and paddleboard but we also wanted a lovely, safe and healthy environment to bring up our family.

“We absolutely love living in Dorset, have made lifelong friends, and have never looked back.”