Retail

‘Innovation is in our DNA’ says MD as Muc-Off launches new silicon infused bike care kit

By Daniel Face [email protected]

Published: November 3, 2023 | Updated: 15th November 2023

Muc-Off logoMuc-Off have launched their silicon infused (Si) Ceramic Protection Kit to help both cyclists and motorcyclists protect their rides.

The product arrives after hundreds of hours in development, through which the business has developed a unique hydrophobic formula to repel water and dirt from the surface of the bike and prevent scratches.

Mud splashed on a bike frame

It’s also gone through rigorous testing, both in-house and out in the real world – being used by Muc-Off’s sponsored cycling teams including INEOS Grenadiers and Commencal.

Alex TrimnellCEO Alex Trimnell said: “At Muc-Off, innovation is in our DNA, constantly striving to maximise performance for all riders.

“Our new (Si) Ceramic Protection Kit is our latest example of that.

“We’re stoked for riders to experience the long-lasting protection capabilities of this innovative formula.

“This is the beginning of an exciting period for us, as we develop our Technical Series and continue to make elite-level performance accessible for every rider.”

Full ceramic protection kit with bottles and cloths in a box

The kit includes 50ml Surface Preparation Spray and 15ml Ceramic Coating, as well as a microfibre applicator pad and polishing cloths – retailing online at £55.

And it’s all packaged in recyclable materials – cardboard, glass and PET – as per the company’s Project Green.

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