It's electric! Car firm headed by world's richest person Elon Musk opens new Dorset location

The new Tesla Bournemouth centre in New Road, Ferndown.

By Staff Reporter [email protected]

Published: July 1, 2022 | Updated: 2nd July 2022

Tesla, the all-electric car company headed by the world’s richest person Elon Musk – worth an estimated $219 billion – has landed in Dorset.

Tesla Bournemouth, which is actually in Ferndown, has officially opened, becoming the American brand’s 31st – and latest – location in the UK.

Until now the nearest Tesla centre or store was either Winchester or Exeter.

Test drives will be available from the 280-284 New Road location as well as service, when required.

In time, superchargers – able to charge vehicles up to 172 miles in 15 minutes – will also be available.

The new site, which was previously the home for Porsche, is approximately 14,000 sq ft in total with room to service up to four cars at once.

Jobs created include Tesla Advisors, Service Technicians, Parts Advisors and a Store Supervisor.

The tech company says it applies ’21st century thinking to car purchase and ownership’.

All car buying is done online, regardless of whether a customer is at home or chooses to place an order in store.

For those wanting to test drive, Tesla says it uses the connected nature of its cars to provide an independent experience.

According to the company: “Organise a touchless test drive online, do the ‘paperwork’ in advance over email, come to the Bournemouth store and we’ll unlock the car for you.

“At this point, you will find a readily clean car to use for your test drive and a video tutorial on screen to enhance your experience.

“Simply return when you have finished.

“If you want to, an order can be placed online at your leisure.”

Tesla also operates a touchless service experience.

The company said: “A touchless experience starts with the Tesla app.

“Organise your service appointment choosing a time and date to suit you, uploading information on the issue as well as pictures if needed.

“With remote information, we can pre-diagnose the issue and, where possible, fix your car with a software update.

“If that isn’t possible, the mobile service tech will turn up for your timeslot on your driveway or work location and, with your permission, can unlock the car remotely.

“Once work is completed, the mobile technician will lock the car and get on their way.

“If a service centre appointment is needed, for example if a lift is required, you can arrange a touchless drop off of your car at our Bournemouth service centre and a readily cleaned loaner can be unlocked for your use to get you on your way.

“For any non-warranty work, you are able to approve your estimate and pay for your service the way you booked it, through your app, and then collect your car without having to step into the service centre.”

Tesla is to host a Meet and Greet from 12pm to 6pm at its new Dorset location on Saturday July 16.

During the event, there will be an opportunity to learn more about Tesla’s latest product updates, tour the on-site service centre, meet some of the Tesla team and enjoy light bites with the local Tesla community.

To sign up for the Meet and Greet click here.

Opening hours for Tesla Bournemouth are (sales) Monday to Saturday 10am to 5pm and Sunday 10am to 4pm.

Service opening hours are Monday to Friday 8am to 5pm.

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