Digital & IT

Published: December 16, 2019 | Updated: December 17, 2019

It’s going to be hot stuff as Dorset’s own Curry Queen teams up with new podcast business

By Andrew Diprose, editor

Dorset’s Sarah Ali Choudhury – hailed in Forbes Magazine earlier this year as the nation’s Curry Queen – has launched her own podcast.

The multi award-winning Indian food expert has teamed up with Bournemouth-based Podcast Labs to produce The Curry Queen Podcast.

It’s aimed at helping Indian food lovers to achieve delicious food in the comfort of their own homes.

Sarah, whose recipes and articles have featured in print and online publications locally, nationally and internationally, said: “People ask me how I achieve delicious Indian flavours. They’re floored when I tell them how easy it is to achieve.

“You don’t need fancy skills or qualifications. I’m not a commercial chef. Not even close. I’m talking zero formal qualifications. A few hygiene and food allergy certificates.

“However, I have a passion for authentic, healthy and easy to create Indian food.

“All you need to do is listen to our podcast with the ingredients at hand and follow our step-by-step guide.

“By the end of the podcast you’ll have a delicious, mouth-watering dish you can devour. It’s a no-brainer”.

Sarah has featured in hundreds of cookery demonstrations all over the country with her authentic recipes handed down from her family.

Media publications including Forbes, The Independent, The Daily Telegraph, Asian World and Asian Voice refer to her for advice about Indian food.

“Leveraging the media is how I built my business from scratch, and I still haven’t found a better way to grow my audience than sharing my knowledge,” said Sarah.

“We really want our audience to get involved and try cooking at home. Send us pictures of your food or videos of you trying it out, give us comments and feedback and help us to help you achieve perfect cooking results.”

Podcast Labs, officially launched by Kelly Butler and Andy James on October 1, is providing the technical expertise for the new podcast and also helping with marketing and content planning.

Sarah said: “Working closely with Andy and Kelly has been paramount to the success of the launch of The Curry Queen Podcast.

“They have helped me in planning original content, the sound quality is phenomenal and they are actively helping me grow my audience while building my brand.

“It really helps that they also love Indian food and Andy, in particular, loves cooking. It’s a match made in heaven.

“Kelly has worked within branding and marketing and really knows exactly how to grow brands and market them.  I’m thrilled to be working with them both.”

Kelly said Sarah – and The Curry Queen Podcast – was just the latest venture to use Podcast Labs.

She added: “We’ve had a great number of local brands come on board to create their own podcast, as people are learning the value and opportunity of the media, including topics focusing on entrepreneurship, cookery, travel, sport, sustainability and culture.

“We’ve been recording non-stop and pulling marketing strategies together ready for them to launch in the New Year.

“Andy and I are really pleased with the way things are going and 2020 looks set to be a very busy – and successful – year for Podcast Labs.”