Advertising, Marketing & PR

Published: September 16, 2020 | Updated: September 16, 2020

Lights, camera and – hopefully – lots of action for newly merged creative production agency

CINOVA filming on location in Dorset.
By Andrew Diprose, editor

A newly merged creative production agency has launched bringing two businesses under a single brand.

Bournemouth-based TLS Ideas and RMP Filmmakers in Basingstoke have joined forces to form CINOVA.

The new production agency, specialising in content, TV commercials and animations, has more than 20 years of combined creative experience and technical knowledge.

It will operate across the south from bases in Bournemouth and Basingstoke.

The new team is supported by a number of award-winning critically acclaimed directors, TV producers, thinkers and creators.

The agency promises high-quality ideas offering both local and international clients enhanced services without having to pay big city prices.

Jack Ashley, Commercial Director and Partner, pictured left, said: “Our industry, like others, is going through massive changes with the challenges presented by Covid-19.

“We have pooled together our resources and grown a new business that offers real value and video marketing support to our client base.

“Our job is to simplify complex strategies, focus in on what matters, and engage audiences through video and animation solutions.”

The team offers a full end-to-end service solution from content strategy, through to scriptwriting, storyboarding, production and post-production with a focus on distribution and activation.

Adam J. Merrifield, Senior producer and Partner, added: “Content and commercials grab our attention when the creative works for the platform, brand and audience.

“Putting the same advert on Facebook and TV doesn’t work anymore, the creative needs to evolve and that’s where CINOVA comes in.”

The new business admits it has launched in difficult economic times with more uncertainty ahead.

However CINOVA says that by bringing two existing businesses together, the newly merged team can grow out of the pandemic by supporting clients to recover and increase their profitability.