Jessica Overton has stepped up as managing director of Bournemouth content creation agency 1FitLife, taking over from founder David Langridge.

She’ll also take the helm of Fitter Stock, a subsidiary of 1FitLife specialising in B2B white-label fitness and wellness content.

Since joining the agency in 2021, Jessica has run campaigns and content for the likes of David Lloyd Clubs, Abu Dhabi Sports Council, Slimming World and Parkinson’s UK.

In her new role she’ll lead 1FitLife’s end-to-end services in marketing strategy, brand conception and campaign development, including video production, photography and design.

“I’m incredibly excited to lead our talented team from our Bournemouth studios,” said Jessica.

“Together, we’ll continue to build on our successes and explore new avenues to positively impact the health and wellbeing sector.

“This promotion is a major professional milestone, but it’s also a chance to inspire others – particularly young women – both within our company and beyond to pursue their goals.

“My focus is on fostering an empowered team environment where everyone can thrive.”

Jessica has also completed the The Living Leader, a six-month leadership programme guided by Total Fitness CEO Sophie Lawler.

Sophie said: “Jessica has shown incredible dedication and growth through our leadership programme, a true testament to her readiness for this role.

“As the first female CEO of a private-sector health club operator, I firmly believe in women’s capacity to exceed their own expectations.

“It’s inspiring to see Jessica bring that same drive to a senior leadership position.

“Under David and Anna Langridge’s support, she’s more than prepared to lead 1FitLife’s team.”

In the meantime, David is taking a step back to pursue a ‘new, high-potential project’.

He added: “Jessica’s promotion signals an exciting new chapter for us.

“At just 30, she embodies the innovative energy that will propel 1FitLife and Fitter Stock forward.

“With her vision and commitment, I’m confident she’ll not only sustain our progress but enhance it, leaving her unique mark on the business.

“While I’m devoting more time to emerging opportunities, my role remains steadfastly supportive, collaborating with Jessica and our team to ensure we deliver exceptional client results.

“With Jessica’s leadership and my own strategic oversight, 1FitLife and Fitter Stock are poised for continued growth and innovation, building on a shared mission to lead the fitness and wellness content market with impactful, creative solutions.”

• 1fitlife.com