Hospitality & Tourism

Making waves on the airwaves: Bournemouth Pier operator partners with local station Hot Radio

From left - Clark Byrne (Hot Radio), James Balcazar (Adventure Attractions), Sparky (Hot Radio), Abbie Percy (Adventure Attractions).

By Daniel Face [email protected]

Published: January 15, 2025 | Updated: 15th January 2025

Adventure Attractions, which operates Bournemouth Pier and nearby venues, has partnered with community radio group Hot Radio.

Adventure Attractions logoThe station broadcasts across the Bournemouth, Christchurch and Poole area and Dorset as a whole, serving up traffic, travel and community news as well as music for a wide spectrum of listeners.

Last month, it aired a specially produced festive ad campaign highlighting Adventure Attractions’ Christmas offering.

James Balcazar, group marketing manager for Adventure Attractions, said: “Partnering with Hot Radio aligns perfectly with our mission of fostering strong ties with our local community.

“The station’s passion for the people and places of Bournemouth, Poole and Christchurch mirrors our own commitment to the area.

“We’re excited to bring even more engaging campaigns and promotions to residents and visitors alike.”

Hot Radio belongs to the non-profit Hot Radio Group, which also encompasses Hot Gold and Xtra Hot.

Adventure Attractions oversees Bournemouth Pier, Key West Bar & Grill, RockReef and The Castle Pantry at Highcliffe Castle.

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