Published: February 6, 2020 | Updated: February 6, 2020

Meet the ‘supermum’ who’s built her home-based global business through social media

Charlotte Lock better known across the world as The Bournemouth Wrap Girl.
By Andrew Diprose, editor

‘Supermum’ Charlotte Lock represents a new breed of entrepreneur who has built her entire business on the back of social media.

Everyday she shares her life as a married mother of three with thousands of people around the world.

And every day the orders keep pouring into her – and her global team – where she markets herself as The Bournemouth Wrap Girl.

And, yes, it is a no-holds barred look at her life, warts and all.

Charlotte said: “If I’m having a bad day, my hair is all over the place and things aren’t going right then I’ll share it.

“I do pour out my life but it’s relevant to my story.

“I want to be totally authentic and not some kind of manufactured image. My clients deserve no less.”

The 42-year-old founded her business, which helps people to lose weight, detox, re-energise and tone up, in 2016.

After trying – and then loving – their products Charlotte joined the It Works! franchise, the US-based beauty and nutrition company, as a distributor to make extra money while on maternity leave with her twins.

She’s never looked back.

Her business has grown rapidly and Charlotte now mentors a 100-strong global team.

“I’m a professional plate-spinner. It’s a constant juggling act,” said Charlotte, who worked for corporate businesses, predominately in the housing sector, for 17 years.

It was the arrival of her twins, now aged three, which changed everything.

“I never wanted to return to the corporate life but I did want to be financially independent. However, if I was to make money then I would have to be with the twins,” said Charlotte.

“Another mum said I could work from home and it would be lucrative, I was super sceptical but I did my research and thought: ‘Yes, I can do this.

“I set up my business when the twins were four months old.”

And so, using social media – Facebook and Instagram –  she started getting clients right across the world. Currently it’s around the 1,000 mark, spanning Mexico to Japan.

“I was a social media dinosaur but now I’m on it all the time. And it’s crazy. The other day I put a video on TikTok and it got a couple of hundred thousand views,” said Charlotte.

Among her clients is Dorset’s very own ‘Curry Queen’ Sarah Ali Choudhury.

“Sarah is a dear friend of mine and has always championed me and my business.

“She inspired me to hit the award scene and to my utter joy I have been selected as a finalist in some pretty big national business awards,” said Charlotte.

The awards are, in fact, The Family Network Recognition National Business Awards where Charlotte is a finalist in the Business Mum of the Year category..

Her ability to juggle the demands of a rapidly expanding company with family life caught the eyes of the judges.

The winners will be announced at a black-tie awards ceremony on Saturday March 28 at the DoubleTree Hilton Bournemouth.

Charlotte said: “Every finalist is a winner in my eyes.

“Being able to juggle the demands of being self-employed with a busy family life should always be congratulated.

“I am always in awe of any Mum or Dad who chases their dream and creates a business that works effectively around family life.”