Sam March still feels strange describing herself as an ‘artist’.

For years she has struggled with her confidence.

She may have been an artist all her life.

But it’s only in the last couple of years that Sam has found the courage to start selling her own creations.

She said: “I’ve noticed that lots of artists have the same negative inner voice, or imposter syndrome, as well.

“I’m a big believer in the ‘fake it until you make it’ approach of acting confident until you start to feel it.

“What really does help me is seeing people connecting with my art.

“It sounds over the top, but I make art that makes my soul happy, and I want it to make my customers happy in the same way.

“I love seeing someone connect with a piece of my art and feel like it really speaks to them, it makes me quite emotional.

“That’s why I’m so passionate about helping artists connect with people, and people connect with art.”

Sam, who’s the Founder of MarchMadeArt, uses pouring techniques to create pieces inspired by nature.

She said: “I create fluid art so, essentially, I pour acrylic paint over a board and coat it with a varnish or resin.

“Everything I make, from canvases to jewellery to ceramic tiles, is inspired by nature, especially the sea and coast.

“I take myself on what I call ‘artist dates’, where I’ll go for a walk on the beach or out in the Purbecks and just absorb the colours and textures around me.

“There is an element of the alchemist, too, when I’m creating pieces that also appeals to me.

“I may only be working with as little as three ingredients at times, but the search for that often-elusive perfect mix drives me on.

“My favourite thing about creating fluid art is that each piece is totally unique and can’t ever be replicated.

“So, if I make a set of coasters, they’ll have a similar feel while all being different.

“I think it makes the art really special.”

Sam’s confidence issues can be traced back to her schooldays.

She said: “As a child I was very creative and would always bring thistles or flowers home and create something with them.

“When I started school, I found it difficult because my art lessons were focused on very technical drawings that were almost photorealistic, and I didn’t enjoy those.

“So, I started to lose confidence in my creativity and my art because it didn’t fit into what the teacher was asking for.

“It’s taken me quite a long time to regain my confidence.

“I still feel strange describing myself as an ‘artist’ when people ask me what I do.”

Sam, 45, lives in Bournemouth and studied art at the Arts University Bournemouth.

She said: “I haven’t always worked in this medium, I’ve played with quite a few mediums over the years and I’m sure I’ll experiment with more in the future.

“I studied fine art at university and explored sculpture, photography and made some very unusual installation art pieces, which were so odd but very fun to do.

“I chose to work with pouring because I wanted a medium I couldn’t be too self-critical about.

“Although you can choose the colours and style, you can’t completely control how the piece will look at the end because the paint will do what it wants.

“I can just enjoy the process of making art without my negative, inner voice telling me it’s not good enough.”

Sam says her passion is to make art accessible.

The goal?

To ensure that art is not just affordable but also people have the freedom, platform, and confidence to create.

She said: “Art for everyone is my new mantra. And everyone for art.

“I hear so many people say ‘I wish I was creative’ but everyone has the potential to be creative.

“They’ve just been made to feel they’re not, often at school like I was.

“So, I’d like to help other people break free of that too and I think pouring paint is the perfect medium for doing that.

“To a certain extent you can’t really be ‘bad’ at pouring paint on a canvas so it’s the perfect entry point for people who think they can’t be creative.

“Plus, if you don’t like how the paint looks, you can just scrape it off and start again.

“It’s quite a good analogy for life really!”

Sam played an intrinsic role in restarting the Bournemouth Art and Makers Market and has exhibited at shows across the area.

She will be displaying her work at the Festive Fair at the Italian Villa, pictured left, at Compton Acres in Poole on Saturday November 27 from 10.30am.

Organiser Alanna Betambeau said: “I am a children’s author and have ten years’ experience in the events industry, so I decided to join my two passions and host this Festive Fair.

“I am delighted to be joined by 20 other talented local suppliers.

“From stocking fillers to beautiful hand-crafted pieces of art, there will be something for everyone, all to be found within the beautiful Italian Villa.”

To book your free ticket for the Festive Fair, please click here.

• marchmadeart.com.