Lester Aldridge has hailed its new partnership with AFC Bournemouth as an exciting chapter for the law firm.

The Bournemouth-based firm has become an Executive Regional Partner for the 2024/25 football season.

It says the partnership will provide exclusive opportunities for engagement with AFC Bournemouth’s extensive business network and fanbase.

It will enable Lester Aldridge to engage with a wider audience, including fellow businesses and local stakeholders.

The partnership will also create opportunities for staff and clients to attend exclusive events, matches, and hospitality experiences at Vitality Stadium, bringing them closer to the club and its activities on and off the pitch.

Grant Esterhuizen, Partner and Head of Corporate & Commercial at Lester Aldridge, said: “We are extremely pleased to be partnering with AFC Bournemouth as an Executive Regional Partner.

“The Cherries are at the heart of the community and we look forward to playing a part in their journey throughout the season.

“As a firm, we are committed to supporting local businesses and initiatives and this partnership is a natural extension of our values and dedication to the region.”

Brian Benjafield, AFC Bournemouth’s Commercial Executive, said: “We are excited to welcome Lester Aldridge as an Executive Regional Partner.

“Their reputation for excellence and commitment to the community makes them a perfect partner for the club, and we look forward to working together to make this a successful season.”

As an Executive Regional Partner, Lester Aldridge will be featured across various AFC Bournemouth marketing channels and matchday programmes, enhancing the firm’s brand visibility among the club’s local and global supporters.