Hospitality & Tourism

Boost for beleagured sector as 40 hospitality jobs created with launch of 'pop-up' ventures

A CGI of the planned BackYard Apres Ski.

By Staff Reporter [email protected]

Published: November 8, 2020 | Updated: 9th November 2020

Around 40 much-needed jobs are set to be created with the launch of a ‘pop-up’ Christmas tree sales company and après ski style winter venue in Bournemouth.

Founders James Maidment, Simon Brooks and Harry Brewer are behind both Dorset Christmas Trees and BackYard Aprex Ski.

The trees will be available for ordering online with delivery to your door or for browsing and collection at BackYard.

The idea came about as the founders – all involved in hospitality – have existing relationships with Dorset suppliers of high quality, premium cut Christmas trees.

They are supplied to local restaurants and bars, including their own venues and events.

BackYard Bournemouth is located in the car park of the Royal Exeter Hotel in Exeter Road.

It was designed and built in June by Harry, James and Simon as a Covid secure summer pop up, offering outdoor VIP booths, a covered stretch tent, DJ’s, live music, street food and cocktails.

It proved a big hit and the trio have now decided it should make a return as an après ski style winter venue.

BackYard Apres Ski will include a covered and heated stretch tent – twice the size of the summer stretch tent – as well as eight igloo domes which are available for groups of up to six guests to hire.

Simon Brooks, pictured left, who is also the Founder of Seventa Events, said: “You’ll be able to order a premium Christmas tree online, for delivery to all BH postcodes, or enjoy the experience of choosing and collecting your Christmas tree from BackYard alongside a hot chocolate, mulled wine or freshly cooked crepe.

“This has been a particularly difficult year for the hospitality industry.

“One way we’re trying to make a difference is by providing opportunities to out of work hospitality workers, who will deliver our premium Christmas trees to your door.

“We hope that this offering can help during the festive season, which would usually be one of the busiest times of the year for hospitality.”

Simon added that around 30 jobs will be created with BackYard and ten with Dorset Christmas Trees.

BackYard Apres Ski was set to open on November 13 but will now open on December 3 in line with government guidelines.

Igloo domes can be booked now via

The website for Dorset Christmas Trees can be found here.

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