Retail

Bournemouth-based eCommerce company rebrands into three separate divisions

By Sam Pither [email protected]

Published: May 6, 2024 | Updated: 6th May 2024

Beyond Retail, the e-commerce company behind websites Drench, Tap Warehouse and Only Radiators, is ramping up its trade offering following increasing demand from the industry.

Beyond Retail Trade, which it was formerly known as, has been newly rebranded into three separate divisions to provide a specialist service to customers.

Drench Trade, Tap Warehouse Trade and Only Radiators Trade, which launched in April, aim to provide a fast and reliable service for tradespeople across the UK.

Along with introducing online ordering, a new trade area on each site and dedicated Trade Account Managers, trade customers also benefit from sitewide discounts of up to 10% on all products.

With more than 2,800 products totalling £5 million in stock and ready for dispatch to anywhere in the UK, Beyond Retail prides itself on having unrivalled availability, ensuring customer projects are delivered on time.

The company has also introduced same day delivery and collection services for retail and trade customers local to its Bournemouth headquarters.

Lee Saunders, Head of Trade at Beyond Retail, says: “The kitchen and bathroom industry remains buoyant and ongoing demand from tradespeople has given us the opportunity to refine and improve our offering.

“We took the time to talk to and listen to our existing trade customers to ensure we could provide the best possible service. The new and improved offering is the result of months of analysis and planning.

“Trade customers can now benefit from individual accounts across our three websites unlocking the best possible prices and deals for all our product ranges, and we invite all tradespeople to sign up to each to take full advantage of the benefits on offer.

“For example, we offer a 3D design service on Drench which allows clients to visualise the space before work is started, as well as advice on layout and suitable products to fit for any budget.

“We have introduced a new tier system, as well, which rewards our loyal customers. All new sign ups will start on the Silver Tier, offering a 7.5% discount sitewide, progressing to 10% on Gold after a lifetime spend of £1000.

“Our aim is to help keep projects on track quickly and reliably, but still provide a personal service with our much lauded dedicated Trade Account Managers. This combination of digital excellence with personal human support allows us to really tailor our range of services to each individual customer, making sure they always have what they need, when they need it. Our dedicated trade team is able to help with bespoke quotes, bulk deals, planning, design – anything!”

The Bournemouth based business, which was established in 2011, started out selling taps online.

It now has more than 20,000 product lines across bathrooms, kitchens and heating selling to both retail and trade customers.

Beyond Retail is a supplies more than 50 valued and trusted brands, including: Crosswater, Rak Ceramics, Villeroy & Boch, Ideal Standard, Burlington, Roper Rhodes, Britton, Geberit and Hudson Reed.

It also has a growing portfolio of trusted own-brands, including Harbour, Vellamo and Butler & Rose.

Interested tradespeople can register for each new account via the following links and start shopping immediately.

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