A Dorset branding and design agency has won praise after helping to introduce an eco-conscious haircare brand to one of the world’s most famous department stores.

Davines says its partnership with Emotion Brands was key to successfully getting retail space at Harrods.

Jessica Symons, Davines UK & Ireland Marketing Manager, said: “Davines has always been at the forefront of sustainable beauty.

“Our partnership with Emotion Brands has been instrumental in bringing our vision to a wider audience.

“Their creative prowess and deep understanding of our ethos have been key in introducing our brand into Harrods, enabling us to reach consumers who share our commitment to environmental responsibility.”

The collaboration between Davines and Emotion Brands began with an in-depth analysis of the brand’s core values and market position.

It highlighted Davines’ commitment to sustainability and its role in the beauty industry’s shift towards more ethical practices.

The agency’s comprehensive approach included supporting visual merchandising and targeted creative for marketing campaigns.

Gemma Johnson, Founder of Emotion Brands, pictured left, said: “We are thrilled to have supported Davines in their launch into Harrods.

“This milestone is not just a success for Davines but also a significant step forward for sustainable brands looking to make an impact in the luxury market.

“Our collaboration showcases the power of purposeful brand building, alignment with consumer values and driving positive change in the industry.”

The introduction of Davines into Harrods is expected to set a new standard for sustainable luxury, encouraging both consumers and retailers to prioritise environmentally friendly products.

It reflects a growing trend among luxury consumers who seek brands that do not compromise on ethics or aesthetics.