Advertising, Marketing & PR

Branding & design agency founder "thrilled" after helping to introduce haircare brand to Harrods

By Andrew Diprose [email protected]

Published: April 16, 2024 | Updated: 16th April 2024

A Dorset branding and design agency has won praise after helping to introduce an eco-conscious haircare brand to one of the world’s most famous department stores.

Davines says its partnership with Emotion Brands was key to successfully getting retail space at Harrods.

Jessica Symons, Davines UK & Ireland Marketing Manager, said: “Davines has always been at the forefront of sustainable beauty.

“Our partnership with Emotion Brands has been instrumental in bringing our vision to a wider audience.

“Their creative prowess and deep understanding of our ethos have been key in introducing our brand into Harrods, enabling us to reach consumers who share our commitment to environmental responsibility.”

The collaboration between Davines and Emotion Brands began with an in-depth analysis of the brand’s core values and market position.

It highlighted Davines’ commitment to sustainability and its role in the beauty industry’s shift towards more ethical practices.

The agency’s comprehensive approach included supporting visual merchandising and targeted creative for marketing campaigns.

Gemma Johnson, Founder of Emotion Brands, pictured left, said: “We are thrilled to have supported Davines in their launch into Harrods.

“This milestone is not just a success for Davines but also a significant step forward for sustainable brands looking to make an impact in the luxury market.

“Our collaboration showcases the power of purposeful brand building, alignment with consumer values and driving positive change in the industry.”

The introduction of Davines into Harrods is expected to set a new standard for sustainable luxury, encouraging both consumers and retailers to prioritise environmentally friendly products.

It reflects a growing trend among luxury consumers who seek brands that do not compromise on ethics or aesthetics.

Latest Posts

How PR Empowers Small Businesses

Branding & design agency founder "thrilled" after helping to introduce haircare brand to Harrods

Uprated celebrates 10 years of operation in the digital marketing sector

Creative marketing agency CuCo goes coastal with new merger

Make social media work for you in 2024 with this month's PR Matters from Darren Northeast

All Advertising, Marketing & PR Stories »

Latest Posts

‘Huge thank you’ from Dorset Air Ambulance as their cycle challenge raises £46k and counting

Bobby’s Bournemouth welcomes social impact startup Patch and its ‘neighbourhood workspace’

Daish’s Holidays in Bournemouth rolls out new & improved website amid flurry of online bookings

Fund to alleviate pressure on NHS mental health services awards £725k to community groups

Chamber calls for a 'prompt growth plan' across regions following election announcement

All Latest News »