Anthony Ford and Kirsti Davies - before their top to toe makeover which includes £6,400+ of dental work.
Published: September 17, 2021 | Updated: 18th September 2021
Study the pictures above closely.
Because in a matter of weeks business troubleshooter Anthony Ford and mother-of-five Kirsti Davies will look – and feel – very different.
Ten years younger, in fact.
Both have been selected out of more than 100 entries to receive a top to toe makeover, each worth more than £14,000.
The package ranges from teeth, skin, nails and nutrition through to personal training and fitness, a new wardrobe of clothes and a professional photoshoot.
The free-to-enter contest is the brainchild of Dental Concepts to celebrate its new clinic in Canford Cliffs, Poole.
The practice has teamed up with leading Dorset businesses to offer a complete transformation package.
And now, six weeks after announcing the competition, Anthony and Kirsti have been selected.
Dr Manish Chitnis, pictured left, Practice Owner, Dental Concepts, said: “We’re so excited to announce the winners of the feel 10 Years Younger competition.
“We’ve had over 100 entries and it has been incredibly hard to pick just two winners, as there have been so many brilliant applications.
“We truly feel the winners chosen are going to blossom into the best versions of themselves.
“We cannot wait to be a part of their special journey!”
Anthony, 48, is a well-known member of the Dorset business community and has been President of Poole Chamber of Trade and Commerce since 2016.
An insolvency and business turnaround specialist, he provides positive solutions to businesses and individuals in financial distress under the name ‘The Insolvency Guy’.
He said: “I saw the competition on social media.
“I don’t smile very much because I’m not happy with my teeth. It’s kind of held me back over the years.
“I feel a bit of trepidation about the dental side of things as I haven’t been to the dentist for a wee while.
“But I also feel super excited about the end result.”
Anthony, who has a daughter, aged 13, said he had been the butt of jokes from his partner, Sonia.
“She wondered whether £14,000 would be enough for my makeover – more like £40,000 she feels – and also has asked if they can sew my mouth up!
“But she also can’t wait to see the end result.”
Kirsti, 49, said she was hoping for a big confidence boost from her makeover, especially the work on her teeth.
“They’re awful, broken and chipped.
“I had to pinch myself when one of my daughters told me I’d won the contest. It was a shock,” she said.
Kirsti’s five daughters, pictured with their mum, range in age from 21 to 35.
Tragically her husband, Gareth, died last year just seven weeks and two days after being diagnosed with stage four pancreatic cancer.
He was 49.
“It’s been a very tough time but I was over the moon to win the competition,” Kirsti said.
The £14,000 makeover package includes:
Dr Manish Chitnis, Practice Owner, Dental Concepts, with (l-r) Samantha Martin, Niru Limbu and Talia Jones.
Dr Manish said: “The last year has been traumatic for many people and we wanted to celebrate by giving back, by giving two people a reason to smile.
“We can’t wait to work with the amazing brands that we have in Dorset to complete this transformation.”
Following the transformation, Anthony and Kirsti, their friends and family will be invited to attend an exclusive reveal event being hosted at Canford School next month.
The winners will be accompanied on their transformation by a videographer to capture all the key moments.
They will be kept hidden in a secret location the night before the transformation is revealed to ensure their loved ones can be surprised by their final new look.
Founded in 2010, Dental Concepts is a trusted, family dental practice with clinics based in Dorset (Canford Cliffs) and Hampshire (Whitchurch and Andover) owned by dentist couple, Dr Manish and Dr Shilpa Chitnis.
The team of highly trained professionals provide both NHS and private treatments at the practice.