Customer champion Ali Carmichael, Co-Founder of Experience UX,  is the guest speaker at a breakfast forum in Poole this month.

The event – called ‘When it comes to Customer Experience, the customer is forgotten’ – will look at how a more human and empathetic approach can be adopted.

Hosted by Dorset accountancy firm, Inspire, the thought-provoking forum will highlight the importance of keeping customers at the heart of your business.

With 20 years’ practice in the digital sector and clients including Vitality, The Open University and Brittany Ferries, Ali Carmichael is regarded as a champion of customer empathy and specialises in understanding human behaviour to design user-centric services.

He believes that services designed with customers at their heart will succeed through the next decade, and those who pay it lip service will soon be found out.

Ali said: “With all the latest technology and customer experience ‘strategies’, businesses quickly forget that customers are people.

“They are not numbers. They are not fads. They are humans.

“I believe that the companies that honestly care about customers will find it easier to navigate through this noise, and have a better chance of longer-term success. This is what the forum is all about, and I’m excited to get the discussion rolling.”

Chris Downing, Director of Inspire, said: “In such a competitive business environment, knowing how to look after customers is so vital, whatever the sector.

“It will be great to hear practical advice from Ali, that not only the attendees can benefit from, but also what we can use to give to our clients an even better service’.

The forum is Inspire’s third breakfast forum of the year, and another opportunity for the business community to come together, share their knowledge, and learn from inspiring thought leaders.

It takes place on November 29 at Parkstone Yacht Club.

To register your interest and be part of the Inspire breakfast forum, phone 0800 0776410 or email events@inspire.uk.net