Hall & Woodhouse (H&W) has invested in Holidaymaker, a Dorset-based start-up, to enhance its guest engagement technology for the hospitality industry.

Holidaymaker launched its guest experience app in 2020 to help hospitality brands increase revenue, boost brand loyalty, and encourage repeat business.

They are aiming to revolutionise guest interaction in the sector. H&W’s investment will support the further development and implementation of this technology.

Anthony Woodhouse, Chairman of Hall & Woodhouse, said: “We feel strongly about backing Dorset-based winners and enabling entrepreneurs to unlock their full potential.

“Holidaymaker was an obvious investment for us due to its work in the hospitality sector.

“It is an exciting time to be working closely with Holidaymaker, as it looks to grow and push the boundaries of what can be achieved in the sector.

“We are eager to see what learnings we can apply to our own business through this partnership.”

With H&W’s support, Holidaymaker has evolved from a guest experience app to a comprehensive software platform. The platform allows parks to market directly to their guests and owners. Anthony Woodhouse also serves on the Holidaymaker board in an advisory role.

Co-Founder David Lakins commented on Anthony’s involvement: “Having Hall & Woodhouse’s backing has provided us with the foundation to take the next steps to grow the business and expand our offering.

“We are incredibly excited to have Anthony’s great insight, experience and guidance on the board, and his company is the perfect match; sharing innovation, passion and culture.”

Holidaymaker is currently developing a new app for H&W. This app will offer personalised communication, providing information on menus, dining offers, and local attractions. Guests will also be able to book tables, accommodation, and browse other pubs in H&W’s estate across the south.

Anthony added: “Holidaymaker has a really interesting product with a strong management team. We believe in the team’s vision to provide technology that delivers innovative solutions for the hospitality sector. We feel fortunate to be part of the team’s journey to achieve this ambition.”

For more information about Holidaymaker, visit www.holidaymakerapp.co.uk. For additional information about Hall & Woodhouse, see www.hall-woodhouse.co.uk.