Today – Monday June 7 – marks the launch of a brand new service bringing together horse owners looking for grazing and livery owners with space to rent.

Amazingrazing is expected to shake up the equestrian industry.

It is the brainchild of Felix Newall-Smith, pictured left, and is using a similar format to an online dating site.

Born out of lockdown the professionally managed service makes it easy for reliable and trustworthy horse and livery owners to connect.

As first reported on Dorset Biz News, the interface and a search and filter system allows users to create profiles and get matched instantly to nearby owners in their area.

The site will be review-based to ensure all members meet high standards.

Ewan Hills, pictured, an up-and-coming dressage rider from East Yorkshire, has become the first Brand Ambassador for Amazingrazing.

Felix said: “This is the moment horse and livery owners have been waiting for.

“After speaking with hundreds of owners crying out for this, we can’t wait to give everyone access to this essential service.

“This new and refreshing way of connecting owners in the equestrian industry will ensure that only the most trustworthy and reliable partnerships are formed, leading to happy healthy horses.

“The service will be totally free as an introductory offer, so make sure you log on to create your account and get searching for the perfect match for you and your horse.”

The concept for Amazingrazing came to Felix, 34, when he owned a horse and would often struggle to find livery.

He said: “I thought it was mad that, in this day and age, the main way people find livery is by word of mouth and Facebook groups.

“I knew there must be a better way.

“Amazingrazing modernises the way horse and livery owners connect, giving everyone a long-awaited place necessary to build great relationships before even meeting.

“No more stressed-out horse or livery owners will mean happier healthier horses – and humans.”

The Amazingrazing website allows users to:

• Create a profile
• View search results
• View livery or equine owner’s profile
• Wave hello (like)
• Favourite other user
• Send a message
• Use the chat forum
• Leave reviews when a partnership ends

In the last year, Felix, a Design Engineer who studied at Bournemouth University, has conducted surveys with horse and livery owners and created a Facebook page which has so far amassed more than 1,600 followers.

A limited company – Amazingrazing Ltd – was incorporated in February this year.

A Weymouth-based web developer built the site.

Felix worked closely with Dorset Growth Hub on his new venture.

To get the word out about Amazingrazing and raise the business profile, he employed guerrilla marketing techniques.

Social media, online influencers as well as targeting equestrian business networking events were all utilised.

• Amazingrazing.co.uk