The Founder and MD of a Bournemouth agency says she’s thrilled after it was shortlisted among some of the biggest players in its sector for a prestigious award.

Quantum is one of six agencies nominated in the ‘Brand Experience B2C – Food and Beverage’ category in this year’s Campaign Experience Awards.

Quantum’s award entry featured the agency’s work for Campari’s flagship beverage, Aperol Spritz.

After the challenges faced by the pandemic, the aim was to recruit new drinkers, as well as re-recruit lapsed drinkers that may not have had a well-made Aperol Spritz in over two years.

The agency’s takeovers of outdoor terrace spaces across the UK resulted in Piazza Aperol becoming a central theme to capture the hearts and minds of drinkers, placing Aperol Spritz centre stage as the first drink of the evening.

Quantum also brought an authentic Italian piazza to the UK by creating an immersive brand experience, connecting consumers to Aperol with expertly poured serves at the bar.

There were also Instagrammable branded setups, ad-hoc summer social events featuring DJs, and brand ambassador sampling throughout.

Debbie Wheeler, pictured left, Quantum’s Founder and MD, said: “I am thrilled that Piazza Aperol for Campari Group UK, has been shortlisted in the Brand Experience B2C – Food and Beverage category in this year’s Campaign Experience Awards.

“At Quantum, we pride ourselves on delivering creative and effective brand experiences, no matter how big or ambitious the brief – and Piazza Aperol was certainly no exception.

“We’re so proud of what we achieved and humbled by the appreciation of all those involved in the awards process.

“Huge credit to everyone who helped bring this to reality.

“It was a real privilege to work on this along with the Aperol team and it was no doubt a highlight of 2022.”

Quantum will be competing in the category against agencies working for brands including Budweiser, Haribo, KFC, PepsiCo and Peroni Nastro Azzurro.

The black tie awards take place at The Londoner in London’s Leicester Square on Thursday March 30.

• wearequantum.co.uk