Ema Armstrong (left) and Esraa Al Saab join forces as General Manager and Assistant Manager for Foundry Poole,
Published: March 9, 2023 | Updated: 10th March 2023
Foundry, the innovative new work-play space due to open in Poole this month, has appointed two new members of its management team.
Ema Armstrong and Esraa Al Saab join forces as General Manager and Assistant Manager for Foundry Poole.

They bring extensive experience in entrepreneurship, customer service and leadership.
Together Ema and Esraa will arrange a variety of regular networking events for current and prospective members and grow the Foundry community in Poole.
Ema has worked as a General Manager for various retailers, including Iceland and WH Smiths, where she gained more than 30 years’ experience in leadership, financial planning and business management.
Commenting on her new role, Ema said: “I’m excited to take on a new challenge and start a new chapter with Foundry.
“I love managing people but, more importantly, I have a ‘one team’ ethos and get a buzz from working in a close-knit team.
“I strive to support and encourage my colleagues, and often go by the motto ‘dream it, believe it, achieve it’ because I believe anything is possible, which complements our values at Foundry.
“Foundry is an innovative space where individuals and businesses can learn and grow from each other.
“Joining the team at this key stage enables me to be a part of Foundry Poole’s evolution into an incredible hub where people thrive.
“With the help of my colleague Esraa, I’m really looking forward to facilitating success for Foundry members.”
Esraa will support Ema as her Assistant Manager.
She has an MSc in Innovation Management and Entrepreneurship where she combines business knowledge gained in her masters and analytical thinking from her previous experience as a pharmacologist.
Esraa most recently worked at Bournemouth University and is keen to encourage graduates to join Foundry and take advantage of networking with professionals.
She said: “Foundry offers the chance for members to meet a diverse group of people while working and enjoying an innovative space full of energy.
“Foundry aims to boost new entrepreneurial ideas in the local community and is a welcoming space where everyone can feel motivated and inspired.
“I have used a lot of co-working spaces previously, mostly in Bournemouth and London, so it’s exciting to bring a more dynamic concept to The Dolphin and the local area.
“Sometimes we just need a place to clear our minds, put our heads down and work and I am very enthusiastic to drive this creative space to see it blossom over time alongside Ema and Adam.”

Adam Walker, pictured, is the Co-founder of Foundry and has more than 24 years’ business experience specialising in technology, property development and regeneration.
He first launched Foundry in Eastbourne last year alongside LGIM (Legal and General Investment Management Real Assets) before starting development of the second site in Poole and a third site in Walthamstow.
Foundry Poole will be base for up to 250 members when it opens in The Dolphin (Dolphin Shopping Centre).
More than 80 businesses have signed up to be the first members ahead of its opening.
The co-working space offers boutique flexible and affordable options for all sectors, including day passes and monthly memberships.
To register your interest, book a tour, or to find out more information about Foundry Poole, visit foundryuk.com and follow @foundryspace on Instagram and Facebook.