It’s arguably the biggest business show on TV.

Dragons’ Den.

And on June 10 the inventor of a hair care product from Poole entered the famous den.

Yanika Cordina – who featured on Dorset Biz News last year – made a prime-time appearance on the programme which aired on BBC One.

She pitched her Cordina Hair brand and patented Flower Curl product to the panel of five multi-millionaire dragons – Touker Suleyman, Sara Davies, Deborah Meaden, Tej Lalvani and Theo Paphitis, who was standing in for Peter Jones.

The presenter is Evan Davis.

Yanika, 31, was seeking investment in her business in return for an equity stake by one or more of the dragons.

Cordina Hair launched its heatless hair curler, the Flower Curl, in 2018.

Yanika invented the product after struggling to find a comfortable overnight hair curler that didn’t interfere with her sleep or with her day to day activities.

The UK patented hair product, designed to be worn comfortably day or night, has become a big hit in the United States which accounts for about 60 per cent of sales followed by the UK (30 per cent) and Europe.

Yanika, who came to the UK from Malta 13 years ago, said: “I’ve always wanted curly hair but it’s never been possible.

“Then, in 2015, I was on my way to my office job when an idea for a new heatless hair curler popped up in my head.

“As soon as I got to my office desk, I grabbed a piece of paper, drew what I had in mind and put it in my handbag.

“I could not wait to get back home to start testing and making prototypes in my trusty old shed.

“After creating and testing numerous prototypes, I started turning up to my office job with the most amazing curls.

“My colleagues started to notice my new look and kept asking me what I use to curl my hair and how I find the time to curl it every day.

“I knew then, that I was off to a good start.”​

Yanika’s Dragons’ Den pitch comes at a time when the global hair curling market is valued at £2.8bn.

It is expected to grow by a CAGR (compund annual growth rate) of 5.8 per cent to 2025, driven by an increasing number of women seeking effective solutions to damaging heated styling tools.