Lizzie James, who is often found paddleboarding around Jurassic Coast hotspots, enjoys a cup of Dorset Tea. Picture: Max Willcock/BNPS .
Published: April 20, 2023 | Updated: 23rd April 2023
Raise your cuppa to the news!
Dorset Tea has become an official partner of the Jurassic Coast Trust.
The Ferndown-based brand has pledged to provide funds and awareness to support the vital work of the trust in protecting the beaches, scenery, heritage geology and outstanding natural beauty of the Jurassic Coast World Heritage Site.
Not only will Dorset Tea’s funds be helping the trust to preserve the 95-mile coastline but it will be collaborating on a range of special offers and unique events, including dinosaur sleepovers!
Lauren Forecast, Brand Manager for Dorset Tea, said: “Dorset is at the heart of our brand, so it felt important to ensure that we do all that we can to help protect and preserve the incredible Jurassic Coast.
“Through our partnership we aim to lend our support and help inspire others to understand and participate in the amazing work the trust undertakes – we even have some very fun collaborations planned!”
Melanie Campbell, pictured left, Head of Business Development, Jurassic Coast Trust, said: “I’m thrilled that we are partnering with Dorset Tea.
“Not just because it is genuinely my favourite tea brand but because of the shared values between companies.
“The focus of heritage and sustainability create a synergy between us.
“The protection of this extraordinary stretch of coast, the World Heritage Site, thrives on partnership and collaboration and relies on the support of local businesses.
“My hope is that this is the beginning of a long-term partnership with some exciting mutual projects being scoped.”
The Jurassic Coast is England’s only natural World Heritage Site, comprising 95 miles of the coast between Orcombe Point in Exmouth and Old Harry Rocks near Swanage.
The trust’s mission is to enable everyone to have the best possible experience of the site.
It is the only organisation with the mandate to encompass the full 95-mile length and 250-million-year timescale of the site.
April 21 was officially designated National Tea Day.
The annual event is staged by the Tea Group, a community of tea enthusiasts and experts.
