A new Maserati showroom has opened in Poole with Hendy Group chosen to handle one of the world’s most prestigious car brands.

The luxury brand of the Stellantis Group is known for designing its Italian performance cars like works of art.

It has appointed Hendy to manage sales and service work with the car company’s West Quay Road dealership in Poole set to be the heart of the new operation.

The Maserati showroom will be home to the trident brand’s range.

Paul Hendy, Hendy’s Chief Executive, said the addition of the iconic marque to the group’s portfolio demonstrated Hendy’s strength and ambitions for the future.

He said: “Maserati is synonymous with unique design, innovation, performance and passion and we look forward to being part of the brand’s future in the UK.

“This is an extremely exciting time to be adding Maserati to the Hendy portfolio as 2023 will see a huge influx of new models and the brand is heading towards a full electrified range by 2030.”

Peter Charters, Maserati North Europe General Manager, said: “We’re delighted to be working with the Hendy team as our brand continues to grow in the UK.

“They’ve consistently shown to us how committed they are to driving success and delivering luxury levels of sales and service care, which is paramount to a luxury brand like ours.

“We’re delighted to be able to now serve current and prospective Maserati owners in the South and South West and look forward to a very successful partnership in the years ahead.”

The Poole dealership will showcase the full Maserati range of cars, including the all-new Grecale SUV, pictured.

Paul said that investment in the facilities during 2023 will bring the site in line with the brand’s new retail store concept.

Designed to embody Maserati’s values of passion, innovation and beauty, the space is designed with the customer firmly in mind.

The addition of Maserati means Hendy now represents 21 automotive brands in the UK from 65 locations in the South and South West.