A marketing agency has successfully completed a rebrand for one of the UK’s largest independent technology service providers.

Bournemouth-based Fireworx is continuing to implement an ongoing marketing strategy for the Dataquest Group following its acquisitions of two other businesses.

The agency was approached to strategically plan and facilitate a new group brand identity for Dataquest after it acquired Ridgemill Business Systems and C.C. Engineering.

Fireworx, which also has an office in London, curated a new look and feel for Dataquest, aligning the three businesses into one cohesive tone of voice to support the company’s aims of growth and focus on its expanding global client base.

The rebrand and restructure has seen Dataquest grow from a circa £15m turnover business to now more than £50m.

Its well-known clients include Gucci, Hilton, Tom Ford, Deloitte, Mulberry, Café Nero and Taylor Wimpey.

The Dataquest website before the rebrand by Fireworx…

Daniel Smith, Fireworx Founder and CEO, said: “Dataquest’s core mission is based on improving business communication and their clients’ performance.

“To help illustrate this restless ambition, we wanted imagery which centred on achievements, not just services, with a vibrant mix of people and teamwork to reflect that people are at the heart of Dataquest’s mission.

“We also introduced interwoven neon lines as the representation of connectivity and data that is powered by their six core services.

“When working with any client we always have a deep dive into their business to get under the skin of their brand and to ensure their value proposition is set-up to provide the foundations to better communicate their competitive advantage, making their marketing more distinctive and support their plans to drive fast significant growth.”

…and after

Fireworx re-developed the company strapline and approach for Dataquest and deployed a marketing and communications calendar spanning across digital and traditional channels.

It also used bold dynamic images, a vibrant colour palette and stronger campaign messages to reinforce values of ‘performance’, ‘innovation’ ‘teamwork’ and ‘effectiveness’.

Sebastian Paternoster, Group Sales Director of Dataquest Group, pictured left, said: “Fireworx has supported our continued growth since we started working with them in 2018.

“We appointed them as their approach supports ambitious brands that are looking to grow.

“Dan acts as our Marketing Director and the rest of the Fireworx team are very much an extension of our own.

“The quality of their ideas and creativity have made a huge difference to the way our business is seen and helps in supporting our sales focus to a global audience.

“From their brand workshop through to the marketing campaign structure and facilitation of our digital transformation we’re really excited with the new vision and focus for the group.”

Feedback has already confirmed that Dataquest now has a larger mass appeal and is seen as a ‘rebel’ brand and this is reflected in its new marketing approach.

Fireworx is listed in The Drum’s Top Ten UK Elite Agencies.

For the last 14 years it has specialised in marketing strategy, creativity and digital transformation.