A new marketing and PR company – launched with an environmental and sustainable ethos – is pledging to donate 30 per cent of its profits to causes relevant to clients.

The Wild Agency is a sister brand to Grizzly Productions Limited, the Verwood-based video production firm.

It is looking to team up with potential clients:

• Making waves in sustainability and wishing to engage further with stakeholders
• Looking to become more environmentally conscious or need guidance to begin their sustainable journeys

Mike Coggan, Creative Director of Grizzly, is heading up The Wild Agency as Managing Director.

He said: “We are a forward-thinking marketing and PR agency, specialising in promoting the sustainability goals and achievements of our clients.

“The agency will donate 30 per cent of its profits to causes which are relevant to our clients, creating better client stories whilst funding important environmental projects.

“The company goes hand-in-hand with our non-profit wildlife video channel ‘The Biome Project’ which pairs ecologists, zoologists and conservationists with filmmakers to create engaging educational content.

“We are aware of how many marketing companies there are in the Bournemouth area, so we certainly didn’t want to try to compete with them, or their already impressive offerings.

“Our idea behind The Wild Agency was to focus on a wholly unique concept, centred around sustainability.

“We will work closely with our clients to allow them to enhance their sustainability strategies; with the end goal of helping to reducing their carbon footprint.

“We will offer a variety of packages that will include, but not be limited to, carefully curated video content, PR, marketing and social media.”

Members of The Wild Agency team include Steve Garay, Producer with Grizzly, who is appointed Digital Media Director, and Danielle Boutcher, Marketing Director.

Steve said: “With my background in film production and lighting, my career at Grizzly, plus my interest in sustainability, I feel excited to be part of a forward-thinking enterprise that really tackles important issues.”

Danielle’s former career as a marketing specialist within the events and travel industry has spanned more than 16 years.

She said: “My former job was marketing and events-led, but I also engaged with my clients to find ways to reduce their carbon footprint during their global events, so this ties in very nicely with my new role.

“I’m absolutely delighted to be working with Mike and Steve to create and deliver exciting campaigns for our clients and empower them to spearhead their sustainable narrative.

“With my events background, we also aim to run events with a sustainable edge for and on behalf of clients in the not-too-distant future.

“We are also thrilled to be creating jobs, which is a real positive in these uncertain times.”

The Wild Agency is working with Benjamin Mee from Dartmoor Zoo, pictured left with the team.

He wrote the book ‘We Bought a Zoo’, which was turned into a Hollywood film, with Matt Damon.

Mike said: “We’re thrilled to be part of his latest project in Amur Leopard conservation.

“It will see him build an enclosure using sustainable materials and provide an off-show encounter, where the animals can thrive away from human interaction.

“This will enable a safer transition when the young are introduced into the wild.”

• thewildagency.co.uk