Morebus has kicked off a recruitment drive with a unique event aimed at encouraging local women to consider a career as bus drivers.

The ‘Drive a Bus Like Us’ event, held at Bournemouth University, saw attendees from across the region take the wheel of one of Morebus’ specially branded vehicles.

Head of communications Nikki Honer explained the motivation behind the event: “We were pleased to welcome potential female employees because we know, across the UK, women are vastly under-represented within the bus industry.”

Nikki added that some attendees had previously doubted whether they could drive a bus, but the event was designed to show otherwise: “Anyone who can drive a car can potentially handle a double-decker.”

A dedicated driving circuit was set up for the event, where women from various employment backgrounds, including customer service, care, and retail, could try their hand at bus driving. Morebus’ female drivers, instructors, and managers were on hand to answer questions.

“The feedback was overwhelmingly positive, with many attendees saying it was easier than they had expected,” said Nikki. Interviews were conducted on the day, with job offers expected to follow.

Morebus is continuing to welcome applications from all genders for both full-time and part-time positions, with full training, a uniform, and free travel included.

• https://www.morebus.co.uk/