Retail

Online bathroom retailer Drench taps into growing market with new Poole showroom

By Daniel Face [email protected]

Published: January 20, 2025 | Updated: 20th January 2025

Drench, the online bathroom brand of Bournemouth ecommerce firm Beyond Retail, is set to open a new store in Poole next week.

The 9,000 sq ft outlet will serve as both a showroom – offering everyday bathroom and kitchen essentials and clearance stock – as well as a second click and collect location for online purchases.

Collectively, Beyond Retail stocks more than 20,000 products from 50 manufacturers and brands.

Lee Saunders, head of trade at Beyond Retail, said: “Following the relocation of our HQ last year, we saw a fantastic opportunity to expand our offering and establish a dedicated Drench outlet in the heart of the BCP area.

“This new outlet allows us to showcase our most popular and innovative bathroom and kitchen products in a welcoming, hands-on environment, making it easy for customers to explore high-quality options at competitive prices.”

The outlet will also create one new job initially, with hopes for more positions in the future.

“For our trade customers, we’ve created a dependable hub where they can quickly and affordably access essential bathroom and kitchen items, streamlining their projects and saving valuable time,” Lee added.

“For local retail customers unfamiliar with the Drench brand, this outlet offers an opportunity to discover stylish, cost-effective solutions tailored to their needs.”

The outlet opens on Monday 27 January.

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