A leading online learning provider based in the heart of Bournemouth learned of its own success when it received a top award.

learndirect won the Best Lead Generation Campaign category at the Performance Marketing Awards, held at the JW Marriott Grosvenor House in London.

The digital education business beat off stiff competition from, among others, Auto Trader, Samsung UK and Ten Health & Fitness, to be named winners.

Wayne Janse van Rensburg, pictured left, Group CEO, said: “Our learners are at the heart of everything we do.

“For our marketing team to be recognised by the industry proves that we’re listening to our audience and catering to their needs.

“We take great pride in our ability to adapt and evolve to the digital education landscape and this was at the forefront of our thinking when we began investing in our marketing function.

“Over the last 12 months, we have seen our marketing team grow, bringing in a wealth of expertise with a digital-first mindset.

“This has resulted in a significant shift, enabling us to reach our audience in an engaging and relatable way.

“I’m delighted to see the dedication and hard work of our teams rewarded.”

Kyle Fedyszyn, Chief Digital Officer, added: “Winning this award is a testament to the innovation and dedication shown by our marketing team.

“We know that the demand for short and engaging video content is high in a digital-first society.

“With our customers seeking online learning solutions, we are providing the answers they need in a relatable way.

“As well as gaining a deeper understanding of our customers, what makes this award even more special is that we have achieved it with a new marketing team of varying experience levels.

“I’m so proud that the team has been recognised for their efforts and we’re determined to achieve further success as we continue to grow.”

Video is leading the way as the digital landscape evolves.

Reports claim that nearly three quarters of the UK population will watch digital video content in the next 12 months.

Short form video platforms such as TikTok, Snapchat and YouTube are on the rise.

Research has claimed that 96 per cent of consumers prefer short form videos.

learndirect has utilised the growing demand by showcasing its online education product to an audience that’s looking to learn.

Users are able to envisage themselves in certain career paths through relatable user-generated content.

The business provides a wide range of online nationally and internationally recognised qualifications, spanning a variety of industries.

• learndirect.com