Advertising, Marketing & PR
The Pretty Clever team.
Published: May 9, 2023 | Updated: 9th May 2023
Pretty Clever has become Dorset’s first design agency to secure B Corporation certification, measuring a company’s entire social and environmental performance.
From supply chain and input materials to charitable giving and employee benefits, B Corp certification verifies that a business is meeting high standards of social and environmental performance, transparency and accountability.
Bournemouth-based Pretty Clever launched in 2019 with the intention of creating an agency that would use its skills on projects to create positive change, ranging from anti-modern slavery through to vegan cheese.
Clients and projects must align with their values of people, planet and community, and are subject to scrutiny before they can agree they are the right partner.
John Burton, pictured left, Founder and Creative Director, said: “The notion of balancing profit with people and the planet meant B Corp Certification was on our radar from day one.
“As a business that operates as a force for good, it was natural that we were curious about how we stack up against B Corp’s rigorous process for quantifying good.”
