“It’s a cruel fact of life that we can spot imperfection quicker through the condition of someone’s skin.”

So says Dr Irena Daniels, Founder of Skin ID.

The fully insured and licensed practitioner, with 20 years of GP and dermatology experience, has just opened her new clinic in Lilliput, Poole.

The former estate agent’s office in Sandbanks Road has been transformed in the space of just three months into a suite of treatment rooms.

They include a laser room equipped with the latest medical grade laser for removing hair from all six skin colours.

In total, more than £100,000 has been spent on just the equipment.

It’s a gamble for Irena who has re-mortgaged her Whitecliff home to open the clinic.

But also a calculated one.

Since 2013 Irena has operated her private practice from a garden studio where she built up a client base of 500 patients.

Irena, who moved to the UK from her native Poland 27 years ago, said: “I outgrew the facilities but I always wanted my own clinic.

Irena, right, and beauty therapists Amy Adam and Sarah Jeffery with a Deesie LED face mask used to regenerate skin cells.

“We first spotted this property in May 2020 but it wasn’t until March 2021 that we signed the lease.

“It’s been an unbelievably stressful time.

“My partner, Robert Arnell, has done the conversion work and I’m really pleased with the final result.”

Treatments offered at Skin ID include lip fillers, skin peels, mesotheraphy – a technique that uses injections of vitamins, enzymes, hormones, and plant extracts to rejuvenate and tighten skin, as well as remove excess fat – laser and prescription strength skincare treatments.

Every single one has been experienced by Irena.

She said: “I am the first guinea pig.

“Absolutely everything I offer to my patients has been done on me

“It means I can be 100 per cent honest when I’m explaining how it’s carried out and its effects.”

Three new jobs have been created at Skin ID.

Sarah Jeffery and Amy Adam have joined as beauty therapists while Caroline Richards is appointed as a nurse.

Skin ID also hopes to take advantage of the Kickstarter Scheme, providing funding to employers to create jobs for 16 to 24 year olds on Universal Credit.

Irena, 50, undertook her diploma in Clinical Dermatology at St Mary’s University in London.

She spent thousands of hours learning and developing her practical clinical skills as well as aesthetic medicine.

Although her medical career has ranged from Accident & Emergency through to GP practice, Irena said she had found dermatology the most enjoyable area.

She said: “Most of the time you see your patients but never hear about how their treatment has worked.

“But in dermatology people come back and say how it’s changed their lives. It’s very nice.

“It’s important to have healthy and radiant skin and try and minimise obvious imperfections.

“The contribution it makes to our confidence cannot be overstated.

“Whether it’s someone suffering from acne going for a job interview – and that could be someone in their 50s – or, perhaps, the effects of cancer treatment, it can have a big effect on our mental health.

“This is a big challenge and there have been times when I’ve asked myself why I have done this?

“But I have all sorts of plans and feel hugely excited about the future.”

• Skin ID can be found on Instagram and Facebook.