Marine innovators Savvy Navvy have chosen Queensland’s Paddy Wester as their exclusive distributor in Australia and New Zealand.

Subscriptions for the Savvy Navvy app – dubbed ‘Google Maps for boats’ – will now be sold as scratchcards via dealers across the two countries and are already stocked by Aussie retailer Whitworths Marine & Leisure.

The Bournemouth business says its new partnership highlights the growing global shift toward digital navigation solutions that are safer, easier to use and more affordable for today’s boaters.

“We’re delighted to sign our dealership with Paddy Wester, knowing their wealth of expertise and network across Australia, New Zealand and beyond,” said Jacco Willemsen, global sales manager at Savvy Navvy.

“We continue to see boaters and anglers moving away from traditional paper charts and costly chart plotters, embracing integrated navigation apps that put everything they need in the palm of their hand.

“This partnership, being the first app to get into dealers, supports not only the industry trend but also Savvy Navvy’s vision in getting more people to enjoy the water through safer and simpler navigation.”

Based on the Sunshine Coast in Queensland, Paddy Wester is run by lifelong boaters and industry veterans John and Jo McDonald.

“Having worked with electronic navigation for many decades, we see Savvy Navvy as the next step in electronic navigation for dealers,” said John.

“It’s a great navigation solution for boaters and anglers going beyond ‘just navigation’ and incorporating charts, wind, weather, tides all in one place.

“We’re pleased to be the only distributor offering dealers across Australia and New Zealand the opportunity to sell Savvy Navvy in the form of scratchcards.

“The scratchcard format allows dealers to sell Savvy Navvy subscriptions as physical products, bridging the gap between traditional and digital navigation tools.”

• savvy-navvy.com