Sunseeker International has launched a new viewing experience for clients described as a worldwide first.

The permanent Sunseeker On-Show is a year-round boat show display in Poole featuring five models on the hard with at least five others, moored on adjacent pontoons.

The land-based boats are easily accessed via permanent viewing platforms with the display being regularly updated as boats are sold.

Sunseeker On-Show is open from 9am to 5pm, seven days a week,

Advanced bookings can be made via an appointed Sunseeker dealer.

Adjacent, the Sunseeker Showcase gives clients exclusive access to an entire VIP suite for the duration of their stay.

It includes Robert’s Bar named as a tribute to Sunseeker founder Robert Braithwaite.

The Showcase also features a design studio housing all the Sunseeker fabrics, woods and finishings, and a private cinema.

Clients can meet with dedicated interior design staff to specify every detail of their boat and, for the larger yachts, to delve into the Bespoke offering.

Sunseeker has partnered with Coleman Marine Insurance, part of global insurance, risk management and consulting services company Gallagher, for the Showcase. 

Chris Head, Sunseeker Sales Director, said: “The Showcase was an idea formed in lockdown.

“With boat shows cancelling we wanted to create an outstanding venue at which we could engage with our clients and build on our relationships, relax with them after their factory tours and entertain them in a very special environment.

“We are delighted that Coleman Marine Insurance, a Gallagher Company, have accepted our invitation to partner with us.

“We have worked closely with Coleman Marine for many years and we see them as a valued partner to our business and our clients.”

Steve Risk, Managing Director, Coleman Marine Insurance, said: “We were thrilled to be asked to come on board as a Showcase Partner.

“Sunseeker have created a very innovative way to engage with their clients, in the heart of the marine world on the South Coast.

“As a business we will use this as a platform to get Coleman Marine and Gallagher clients in front of the Sunseeker product.”

The Sunseeker Showcase is strictly by invitation only.

Both the Sunseeker on-Show and Sunseeker Showcase are located in Sunseeker’s ‘beating heart’ in Poole’s West Quay Road.

Clients can combine their visit with custom tours of Sunseeker’s Technology Centre and shipyards in order to view whichever model is of interest.

Next to the Sunseeker Showcase is a Partners Lounge available on an exclusive basis for luxury brand partners to become involved, meeting Sunseeker clientele and using the location as a destination for their own clients.

Recent examples include Lamborghini which partnered for four weeks as part of its ‘Summer Tour’ series and Bentley with its new Bentayga ‘Launch Tour’.

According to Sunseeker: “Sunseeker On-Show and the Showcase is a worldwide first.

“Not only will it provide an extraordinary experience for our guests but they can rest assured that it will be one that is safe, clean and dedicated to them exclusively at the time of use.”

Last month Sunseeker International announced it’s to double its range to 22 models quicker than planned.

The company, together with backing from its majority shareholder Dalian Wanda, is investing additional working capital with immediate effect in order to accelerate its expansion plans.

It is investing more than £38m in new product development between this year and 2023 resulting in the expansion of its range.