Biz Extra
Published: July 15, 2021 | Updated: 16th July 2021
Each week we shine the spotlight on a member of Dorset’s business community and ask him, or her, for answers to our part fun/part serious questionnaire. This time…
The worst bit of his job is admin, he gets frustrated that there are not enough hours in the day, chooses the sea as his favourite smell and advises anyone starting out on a career to have a plan.
Steve Witt, Co-founder of Bournemouth-based travel giant Not Just Travel, one of the UK’s fastest growing travel companies, occupies the 20 Questions’ hot seat.

Question: What is your favourite TV show?
Answer: The Undercover Billionaire. Entrepreneurs are left in the middle of the US in a town they’ve never been to before, with just $100 and a truck. They have to make a million dollars in just 100 days. It’s so inspiring as they show that anyone can make it. I’m also hooked on Gordon Ramsey’s Uncharted on National Geographic (Disney+ channel). I’m not usually a fan of his, but it’s fascinating to see him live with a country’s indigenous people and learn about their culture and cuisines.
Q: Who would you like to share a car with?
A: Michael Heppell. Michael was at the end of the phone to Davina McCall through her gruelling Sport Relief challenge, helping her every step of the way. In fact, Michael says that she introduces him to people as ‘the man who changed my life’. Michael has also helped DJ’s Chris Evans and Sara Cox to be “the best they can be.” We have been friends for 20 years. In fact, I was at Michael’s first-ever workshop and the experience was inspirational. He’s someone I know well, but he’s inspiring and relatable and I love to spend time with him.
Q: The best bit of my job is…?
A: Helping other people achieve what they want to. It’s fun and rewarding. I don’t “come to work”, I never stop working. But I love it.
Q: And the worst…?
A: Admin.
Q: Who was your childhood hero?
A: My dad. He was a grafter. He had multiple jobs including a postman and a delivery driver for the Bournemouth Echo.
Q: What’s your favourite smell?
A: The sea.
Q: Where’s your favourite place in Dorset?
A: By the beach. Any beach.
Q: What advice would you give to anyone starting out on a career?
A: Have a plan. Work out your “why”, your motivation and what you want to achieve. Understand what drives you. What’s going to get you up each morning and put your slippers on?
Q: What was your first record/CD?
A: Superman by Black Lace. Yes, I was a kid.
Q: What gets you angry?
A: Nothing. I don’t get angry.
Q: Do you have a favourite piece of music?
A: Seven Nation Army by The White Stripes. It’s so motivational. We use it for opening our conferences.
Q: What are the qualities you look for in a new employee?
A: You can’t teach human nature. You have to find the right people who embody the best qualities of a person. You can’t teach culture either – you have to build it up organically and authentically to get the best out of the best people. At Not Just Travel and The Travel Franchise we hire for attitude and teach skills.
Q: What’s your favourite food or dish?
A: Being in my job I’m pretty well travelled and love to try a country’s traditional dish, but I couldn’t bring myself to eat the guinea pigs on skewers in Peru. I love Thai food – but Lithuanian Thai, not British Thai.
Q: Steamed sponge pudding and custard or a plate of melon?
A: Definitely not melon.
Q: Name the best thing about living/working in Dorset?
A: Dorset has everything you could possibly want; the beach, the countryside…everything.
Q: If you were Prime Minister for the day what would be the first thing you do?
A: I would introduce mindset coaching to everyone. I’d get people like the amazing Becki Houlston to teach the nation how to think better. Can you imagine what we could all achieve if we opened our minds more?
Q: What’s your biggest frustration?
A: There’s not enough hours in the day. I really enjoy what I do, I just need more time to do it.
Q: Where’s your favourite holiday location?
A: In the UK it has to be Croyde in Devon. Worldwide? The next place I’ll go.
Q: Where do you see yourself in ten years’ time?
A: Doing what I do but on a much bigger scale. Helping more entrepreneurs, but on a much bigger stage.
Q: What would you like to be remembered for?
A: Helping people.
