Small charities, local projects and self-help initiatives are invited to apply for grants of up to £10,000.

Money raised from sales of an exclusive IRL bath bomb, created by Poole-based cosmetics giant Lush to mark the world’s first Digital Detox Day, is now around the £170,000 mark.

It has gone into the Wholeness Fund, which aims to make grants available to grassroots groups focusing on mental health and wellbeing.

The bath bomb was sold in stores across the world and online.

#IAMWHOLE Co-founder Jordan Stephens (one half of the band Rizzle Kicks) joined forces with Zoe Sugg, Founder of Zoella, and Lush to host Digital Detox Day on September 5.

It involved participants stepping away from social media for a whole day taking time out for their mental health and themselves.

The day saw support from the likes of Sam Smith, Rita Ora, Davina McCall, Stacey Solomon, Jade Thirlwall and Tom Grennan.

Jordan said: “Digital Detox Day was life altering.

“I don’t want it to end there.

“We all believe that consistency is key and we want to continue to make changes. Continue to encourage shifts.”

More than 40 of Lush’s worldwide locations participated in Digital Detox Day.

Nineteen of the countries sold the limited edition IRL bath bomb.

It was created in person by Zoe Sugg and Lush inventor Jack Constantine, to encapsulate her happy place of a beachside sunset in the bath.

The fragrance was a new blend using mood enhancing oils including neroli oil, orange flower absolute, ylang ylang oil and rose absolute.

Zoe said: “I’m so thrilled that the money raised from sales of the IRL bath bomb we created for Digital Detox Day means that we can help support some amazing grass roots mental health organisations.

“I can’t wait to see all of the Wholeness fund applications and discover local projects that are doing incredible much needed work.”

Similar to Lush’s existing Charity Pot, the fund will accept applications for consideration from small charities, groups, local projects and self-help initiatives, with grants of up to £10,000 on offer.

The aim is to reach through to those groups which struggle to get funding and are often volunteer led.

All applications will be assessed by a panel, made up of professionals from a variety of sectors.

More information on the grants can be found here.

To apply please click here.