Retail

What a jewel! Range complementing fashion collection is named after founder's daughter

Sunny Bird with her daughter, Sophia.

By Staff Reporter [email protected]

Published: November 29, 2020 | Updated: 30th November 2020

A fashion brand based in Bournemouth which has won worldwide orders – and acclaim – in its first year has launched an exclusive jewellery range.

The new Darcy Rose Meaningful Jewellery collection is designed to complement the Perfect Dress Company’s fashion range.

It is named after the middle names of Sophia Bird, three, the daughter of founder Sunny Bird and was inspired by Sunny’s struggle to have a child.

The handmade jewellery, designed by Sunny, was influenced by the brand’s online community.

They voted and gave feedback with their preferences on the prototypes to move forward with.

Sunny, 40, said: “Our brand ethos is all about making women feel the best version of themselves, so when lockdown hit and women weren’t going out, we knew we needed to offer our customers something they could still wear and feel amazing in at home.

“We started work on a new collection of what we are calling ‘meaningful’ jewellery as we noticed our customers were still treating themselves to little luxuries.

“Our collection has been inspired by gemstones with meaning and includes earrings, bracelets and necklaces too.

“When I was trying to get pregnant my sister bought me some rose quartz gemstones to carry around as it is known to support fertility, but I would often forget to bring them with me.

“I always thought this would be great if it was a piece of jewellery as I could have the gemstone with me at all times.

“This is one of the reasons I decided to launch the Darcy Rose Meaningful Jewellery Collection and why I am so excited to have rose quartz in our collection as it is so special to me.”

The full range includes semi-precious stones: amazonite, labradorite, pearl, rose quartz, amethyst, lapis lazuli, sodalite, moonstone and opal – each chosen for their significant meaning and how they can help empower the wearer.

The range includes both 18K white gold-plated and 18K gold-plated jewellery.

The jewellery joins the company’s Secret Slimming Dresses which have been popular among top celebrities and influencers and have made worldwide news in the first year of business.

Sunny said: “I believe jewellery, the same as fashion, has the power to transform the way us women feel about ourselves.

“I wanted to create a luxury but affordable jewellery collection which had thought and meaning behind it and was personal to the wearer.

“Each stone has been selected for its special meaning and we have already had such a great response from customers who are loving their new pieces.

“The support from our customers during a difficult year has been truly amazing.”

Each item from the collection comes beautifully packaged with a special meaning card explaining the significance of the stone.

Prices range from £29 – £55 and can be purchased on the website.

With a focus on catering for its customers’ needs, the Perfect Dress Company will also be diversifying into other new markets in 2021 with a plan to launch a ‘Bump to Baby’ maternity range for pregnant women, who can wear their dress both during and after pregnancy.

  • To find out more about the Perfect Dress Company and the Darcy Rose Meaningful Jewellery collection, please visit www.perfectdresscompany.com.

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