Published: December 17, 2021 | Updated: December 18, 2021
Plugged into success: Independent electronic retailer celebrates double triumph at awards
A family-run business founded in 1920 is celebrating a double success after winning two prestigious national awards.
Independent electronic retailer Dacombes of Wimborne saw off stiff competition at the ERT Awards to be named Best Independent Consumer Electronics Retailer (Small).
It’s the third time in three years that the specialist in domestic appliances, TVs and state-of-the-art home cinemas has won the category.
Matt Renaut, Managing Director, said: “We’re delighted that all the hard work of our staff at Dacombes has been rewarded.
“It’s a terrific way to kick off the celebrations for our centenary year of business in Wimborne in 2022.
“This accolade shows that customers want the expertise and personal service which a business like ours offers free, along with competitive prices that match, or are even lower than, online retailers.”
In a second triumph, Julie Gray, who has worked for Dacombes for five years, and is the only woman on the sales team, scooped the Sales Excellence Award.
She said: “I was thrilled to win this category – especially as it was the first time we’ve entered it.
“I’m so passionate about this business.
“Great customer service is at the core of our ethos.
“From helping customers purchase the right appliance through to installation and technical support – we offer it all.
“There’s no robotic, hard-to-reach call centre – we provide everything in person.”
The annual ERT Awards celebrate the best and brightest from across the UK’s electrical retail sector.
This year’s ceremony was held at the De Vere Grand Connaught Rooms in London.
Jack Cheeseman, Editor of ERT magazine and a judge for the ERT Awards, said: “Huge congratulations to the team at Dacombes of Wimborne for winning not just one, but two awards this year.
“There have been a lot of ups and downs over the past two years, but we’ve heard great success stories from many retailers up and down the country really going the extra mile.
“Dacombes of Wimborne is certainly one of these.
“With its new home cinema demo room and hugely helpful in-store team – especially Julie Gray, who very deservedly won our Sales Excellence Award – the judges were really impressed with the hard work put in to help make the store a success.”
Looking to expansion, Dacombes has recently purchased a 4,500 sq ft warehouse on the outskirts of Wimborne which will be used for appliance storage.
The team, comprising kitchen fitters, TV installers and sales colleagues, is also regularly vetted by mystery shoppers to maintain the highest standards of customer care.
Dacombes moved to its current location in Leigh Road, Wimborne, in 2017.
Previously it was based in and around West Street, The Cornmarket and the Square for almost 100 years.
The store, formerly occupied by Brights of Nettlebed, is arranged across two levels with parking at the rear.
Both floors are used to full advantage as a destination store.
Although Dacombes of Wimborne marked its actual centenary in 2020 the pandemic resulted in celebrations being postponed until 2022.