Digital & IT

Poole marine tech firm makes savvy appointment of ex-Google marketer as it plots a course for growth

Alex Ostler, CMO at Poole's savvy navvy

By Sam Pither [email protected]

Published: September 8, 2023 | Updated: 8th September 2023

savvy navvy, the Dorset-based marine tech company, has appointed Alex Ostler as its new Chief Marketing Officer.

savvy navvy logoAlex is based in Colorado in the USA, and has worked in marketing for more than two decades, starting her career with Google Maps and going on to develop a reputation for scaling growth in tech startups.

As well as her appointment, savvy navvy has expanded its engineering team, appointing two new developers based in Germany and Poland with the aim of enhancing its features in response to user feedback.

“As we enter the next phase of our business, it’s the right time to build our executive team starting with the Chief Marketing Officer role with the main focus of further accelerating our growth,” said Jelte Liebrand, CEO and Founder of savvy navvy from Poole.

“Now in our seventh year here at savvy navvy, we are actively shaping the marine industry for the better and challenging the bigger navigation apps in the market.

“Alex has a wealth of experience, has spent years at Google and has expertise in marketing for high-growth start-ups. We’re super excited to have her on board.”

Alex, who joins savvy navvy’s remote global team this week, said: “I’m thrilled to join savvy navvy and am eager to unlock new avenues of growth across the globe with the world’s savviest boaters.

“The company’s transformative impact on boating technology is captivating. With robust go-to-market strategies, a brilliant and diverse team, and immense potential for scaling, savvy navvy presents a golden opportunity for any marketing professional.”

savvy navvy, which has surpassed 1,000,000 downloads across the globe, operates an on-water navigation app, which includes a routing algorithm that uses wind, weather, tides, and boat settings to route users to their destination in the fastest, safest route available.

The leading boating navigation app – often referred to as ‘Google Maps for boats’ – rolled out its new and improved version two earlier this boating season with new and enhanced features such as navigation mode, anchor alarm upgrade, clouds and rain overlay and wind gust features.

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