Advertising, Marketing & PR

Published: February 16, 2020 | Updated: February 17, 2020

PR agency’s rising star Theo, 20, features in BBC report on young managers in workplace

Theo Meddelton, Operations Manager, Darren Northeast PR.
By Andrew Diprose, editor

Rising PR star Theo Meddelton is featuring across multiple BBC platforms this month.

The 20-year-old newly promoted Operations Manager at Darren Northeast PR (DNPR) went in front of the camera for a BBC Business report about taking on managerial responsibilities at a young age.

Video journalist Dougal Shaw spent a day at the agency’s Bournemouth offices filming Theo and the team in action.

His report is now appearing on the BBC website – see it here – and other platforms.

Darren Northeast, Managing Director, said he had made a priority of nurturing young talent in building his team, with PR and marketing students from Bournemouth University and Solent University joining the business on placements every year.

He added: “Theo only joined us 12 months ago as an Apprentice PR Account Manager and his promotion to Operations Manager is richly deserved. He is one of the most extraordinary talents I’ve come across.

“We’re all looking forward to the BBC feature. This sort of exposure is fantastic and it highlights the integral role that Theo has in the business.”

The team at Darren Northeast PR including Darren, Managing Director (third right) and Philip Dewhurst, Non-Executive Director (left).

Founded by Darren Northeast in 2005, DNPR celebrates its 15th anniversary this year.

Client innovations in recent years include a digital PR provision and also an ‘end-to-end’ awards application service.

The latter has resulted in some big wins for clients including the British Chamber Awards, Dorset Business Awards and Great British Entrepreneur Awards.

With Darren at the helm, the seven-strong DNPR team comprises seasoned PR professionals, experienced account managers and ex-journalists.

They include Account Managers Charlie Rose, who has more than 20 years’ experience of working in the charity sector, and Jules Astrup, a former Chief Reporter at the Bournemouth Daily Echo’s Poole branch.

PR big-hitter Philip Dewhurst, a Past President of the Chartered Institute of Public Relations (CIPR), is a Non-Executive Director.

Darren, pictured left, said: “When I set up this business I had a clear vision for the way I wanted to do PR – and that was with energy, honesty and efficacy.

“Fifteen years on I am so proud of what we’ve achieved, our fabulous clients, and of delivering for them the brilliant coverage they want and deserve.”