Retail

Published: July 24, 2022 | Updated: July 24, 2022

Simone hails “significant milestone” with her supplement range set for shelves across globe

Simone Thomas: “This partnership is a significant milestone for us.” Picture: Steve Kraitt.
By Andrew Diprose, editor

An award-winning supplement range looks set to be on shelves across the world by the end of this year thanks to a new partnership.

Simone Thomas Wellness has partnered with Powermed Plus in a strategic move aimed at securing a multi-million-pound in-store presence in health food shops and pharmacies across the UK, Europe, Asia, the Middle East and the United States.

A deal is already in place with The Health Store, one of the leading health food wholesalers supplying customers in the UK, Europe and Asia.

The supplement range was created by Simone Thomas, the Bournemouth-based best-selling author, entrepreneur, and one of the UK’s leading hair and wellness experts.

Her health and hair loss journey in her twenties, when she was an aspiring model, inspired her to research, develop, trial and launch a science-backed range of supplements.

The supplements address gut health, hormonal imbalances, hair loss, and skin health, and promote overall wellness.

Simone, 40, said: “This partnership is a significant milestone for us.

“As we see our products landing across Europe, Asia and the US, it is a testament to the work we have done as a team over the past 18 months and the appetite from consumers to live better.

“We want to be a significant player in this market.

“Teaming up with Powermed Plus, and calling upon their excellent track record of success, was an obvious next step and one we believe will help us change lives.

“With a deal already in place with The Health Store, as well as opportunities with Superdrug and high street retailers on the table, this partnership will allow us to expand on a global scale, and to be stocked not only in pharmacies and health food stores, but also supermarkets and other retailers.”

Brand education and product training has begun to ensure the sales team is ready to present the full range of Simone Thomas Wellness products to the marketplace.

It is hoped that supplements will be seen on shelves by the end of the year.

Mandy Willmore, at Powermed Plus, said: “We were blown away by Simone’s supplements range.

“Not only were they backed by science, but the eye-catching branding was fresh and vibrant.

“Their commitment to sustainability, one that pays more than lip service to CSR, is a masterclass in professionalism.

“However, the deal-breaker for us was Simone’s story.

“To hear how she has taken her own health experiences and heartbreak to create supplements that are already helping so many is inspiring.

“Simone has an ambitious vision for the future, and with The Health Store already on board, we know the brand will grow from strength to strength.”