Digital & IT

Published: July 26, 2020 | Updated: July 26, 2020

Summer of signings as key players join digital agency b4b marketing and Steff is promoted

Anthony Tilley, Managing Director, b4b marketing, pictured right, with (standing left to right) Matt Lawrence, Cara Ashford and Jed Murray with (seated l-r) Steff Platt and Alma Yan.
By Andrew Diprose, editor

Digital agency b4b marketing has strengthened its team over the summer by signing four key players and promoting another to assistant management.

As previously reported on Dorset Biz News, two new graduate project managers – Alma Yan and Jed Murray – will help with planning and delivering bespoke software projects.

They will be mentored by b4b’s experienced team of developers in the UK and Poland.

Matt Lawrence has joined Poole-based b4b as in-house Marketing Manager.

He will focus on promoting the agency itself, working alongside the team of eight marketers supporting clients.

The fourth and most recent signing, Cara Ashford, has a long-established career in new business sales and media.

She joins b4b to help match the needs of local businesses in Dorset and Hampshire with the right marketing, digital and brand support.

Joining the assistant management team is Steff Platt who has been promoted to Client Services Manager.

Her new role is to oversee b4b’s client marketing team, helping to welcome new clients on board and ensure the growing client list is well looked after.

Steff has worked for b4b since 2016 in various roles covering brand, software and account management.

The new moves bolster b4b’s software development, client services and sales departments.

Since its inception nearly 20 years ago as a sports and promotional clothing business, Managing Director Anthony Tilley has grown a team of 25 Dorset-based staff and a further 20 based near Katowice in Poland.

With more projects in the pipeline, b4b needed further expertise to cope with increased client demand.

Anthony said: “We have always been proud of our people and, with nearly 50 people now in the business, we are in a stronger-than-ever position to meet the needs of businesses looking to recover from the impacts of the Covid-19 pandemic.”

b4b provides clients across Dorset, Hampshire and further afield with brand strategy, website design and  build, digital marketing and bespoke software development.

Clients include Charles Trent, Trethowans, W&S Recycling, Carpet Barn & The Bed Store, Broadview Shading Solutions, Cobham and Morrish Homes.