The team at Bournemouth creative agency Walker say they’re “brimming with ideas” after being chosen to lead social media campaigns for a pair of popular sweets brands.

Marking an extension of its longstanding relationship with confectionery giant Perfetti Van Melle, Walker will now spearhead efforts for both Fruit-tella and Chupa Chups.

“We’re thrilled to take our partnership to the next level,” said Zennen Thomas, client services director at Walker Agency.

“Over the past 12 years, we’ve built a solid foundation of trust and collaboration, and this appointment reflects the strength of those relationships.

“It’s an exciting opportunity to create bold, innovative campaigns that capture the playful spirit of these brands while delivering real results.

“Being entrusted with the full UK portfolio is a huge honour, and we can’t wait to continue this journey together.”

The two companies have previously worked together on campaigns for Mentos, Mentos Gum and Smint.

Mark Roberts, marketing and trade marketing director at Perfetti Van Melle, added: “We’re excited to expand our partnership with Walker.

“After achieving great success with the social content for Mentos and Smint, we’re now focused on elevating all Perfetti Van Melle brands.

“By leveraging our combined strengths, we’ll enhance our social media presence, driving greater engagement and impact across all social platforms.”

• walkeragency.co.uk