Motoring

Published: November 3, 2019 | Updated: November 3, 2019

“Totally overwhelmed” – Motoring boss known as Mr Jaguar says response to our story is the biggest in his 51-year career

Paul Collins: “There have been calls, messages and texts from all over the country and people have been liking and sharing the article. It’s been quite amazing.”
By Andrew Diprose, editor

Motoring boss Paul Collins – known as Mr Jaguar for his love of the car brand – says the response to a dorsetbiznews story about his retirement has been the biggest he’s known in a 51-year career.

Our exclusive lead story on Tuesday reported the former Westover director is stepping down this week after a distinguished career which was best known for its association with Jaguar.

The father of two, who entered the motor trade as a 15-year-old junior with Henlys, said the article had triggered an “amazing response.”

He added: “I’ve been totally overwhelmed and very chuffed. There have been calls, messages and texts from all over the country and people have been liking and sharing the article. I’ve never known anything like it.

“People from Jaguar head office have told me they’ve been watching the response and been absolutely amazed by the reaction. I’m just so grateful.”

The story has become the most viewed page on dorsetbiznews since we launched our specialist business news website on October 2.

It has helped power the number of unique users of dorsetbiznews from zero four weeks ago to 3,111, with the rate increasing at an average of 100 a day.

Views across our platforms totalled 79,463 in October while there were 976 ‘likes’ for our LinkedIn and Twitter posts.

Mr Collins, 66, also worked for Wadham Stringer where he oversaw five Jaguar franchises before becoming the company’s Sales Director for all premium brands.

The last 30 years were spent at Westover where, as a main Board Director, he was among the driving forces behind the company’s rise to become one of Dorset’s largest independent companies with 18 franchises, 28 outlets and 700 staff across two counties.

Earlier this year the company was acquired by Hendy Group which is now a £1bn turnover company with 2,000 colleagues running 26 franchises from 83 outlets in the south.